Job Description
This Best Companies Top 50 mid-sized company and Top10 charity is looking to appoint an experienced Digital Marketing Manager to lead the digital and design team.
The Digital Marketing Manager will manage the Rainbow Trust website and digital platforms, oversee social media and email marketing activity, lead with a data first approach to all organic and paid digital advertising and deliver engaging content to achieve our fundraising and engagement growth goals.
This is an exciting time to join the team - digital and data are at the heart of our fundraising and engagement strategy. Developing our digital capabilities and activity is core to the charity’s growth plans, so there is huge scope for you to make a real difference by driving the digital agenda and strategy.
Reporting to the Head of Engagement you will work collaboratively across the department to ensure digital platforms, processes and integrations are optimised. You will also work to tell the stories of the seriously ill children and families that we support, overseeing the production and delivery of engaging multi-channel content to inspire our audiences to support us.
Location: Leatherhead, Surrey
Areas of Responsibility (Specific to role):
* Devise and deliver the digital strategy and operational plans
* Performance management of all Rainbow Trust digital platforms including; Website, Shopify, Email marketing, Social media accounts, Digital advertising platforms and more
* Work closely across all fundraising and engagement teams to deliver digital requirements
* Act as brand guardian, ensuring consistency of visual style and messaging across digital platforms
* Manage, develop and motivate team to deliver against plans and to targets
* Stay well-informed of and responsive to the challenges and opportunities presented by the external environment and evolving digital and fundraising landscape
* Lead on website development, working alongside our web agency
* Manage web integrations and payment gateways
* Set and govern website architecture, user experience, content, SEO
* Manage and drive ROI across paid our digital advertising platforms
* Drive our email marketing strategy to deliver targeted income and engagement targets
* Lead on the development of opportunities to drive our social marketing profiles across organic and paid channels
* Use GA4 to analyse, report, test, refine and deliver a data first approach to all digital marketing and fundraising activities
* Lead on developing digital creative strategic campaigns and digital tools to drive engagement, fundraising and to support our goals
* Drive new digital fundraising opportunities, testing new initiatives and providing data, results and recommendations on how we can achieve income targets
* Set and manage budget and report on activity to ensure this is delivered against target
* Manage and deliver digital projects, including planning, delivering, evaluating and maintaining excellent supplier relationships with digital agencies, partners and suppliers
What we’re looking for:
* An experienced and skilled manager with a data-driven, goal-oriented approach – you have a motivational leadership style and engage the commitment of others
* Poised and outgoing – you are naturally persuasive and enthusiastic and stimulate others into action; building rapport and developing good working relationships
* A multi-tasker with a sense of urgency for goal achievement – you delegate effectively with thorough follow-up, and are quick to learn
* An innovative, practical and creative problem-solver – you are a big picture thinker that responds quickly to varied activities and changing conditions.
* Confident use of Content Management Systems, email marketing platforms, social media management and marketing tools, Google Analytics, Data Studio and Tag Manager – you have an imaginative and creative working style
What we offer:
We are a Best Companies Two-Star rated organisation, an outstanding place to work! We have a range of fantastic benefits that we offer our employees, this includes:
* Flexible working hours to balance home and working life
* Employee Assistance Programme with access to remote GP, counselling, physiotherapy, resources to support your mental health and financial wellbeing, as well as a 24/7 helpline via Help@Hand
* Company car for front line care posts
* 25 days of annual leave plus public holidays – rising to 26 days after 1 year, 27 days after 5 years and 30 days after 11 years, with an additional 5 years to use in your 10th or 20th year of service (pro rata for part time)
* Time off in Lieu
* Access to the Blue Light Card Scheme, and other rewards and discounts
* Bike to work, season ticket loan and payroll giving schemes
* A recommend a friend recruitment bonus scheme
* Family friendly policies, focused on employee wellbeing, and an active cross-organisational wellbeing group running a number of initiatives throughout the year
* Pension scheme where we contribute 5% of your salary and you contribute at least 3%
* The option to buy/sell annual leave, as well as additional leave for your birthday, wedding/civil ceremony and an extra half day off for Christmas shopping
* Robust training and development programmes to support your learning and growth
How to apply:
To apply please send your CV and a covering letter to recruitment@rainbowtrust.org.uk.
Your covering letter should highlight why your application should be considered above others, and clearly state how your experience matches the essential criteria outlined in the Person Specification.
Please disclose in your covering letter if you have used AI for any part of your job application.
For a detailed job description visit rainbowtrust.org.uk or call 01372 220073.
Interviews will take place at our Head Office in Leatherhead. We will only contact those applicants who have been successful. If you require any adjustments during the interview process, please let us know.
Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.
An enhanced DBS disclosure will be required for this post.
Rainbow Trust is committed to safeguarding and promoting the welfare of children and young people and expects all employees to share this commitment.
Rainbow Trust is an equal opportunities employer and we welcome applications from all backgrounds.