Position
: Full time – permanent
Location: Gatwick / Hybrid
William Reed is investing in the Piano Marketing Product Suite, a best-in-class platform spanning Piano Composer, Piano Analytics and Piano Audience.
These products support personalisation, activation, experimentation, audience intelligence and performance insight across a growing number of specialist websites within the Food, Cosmetics and Pharma industries.
We are seeking a Product Specialist Engineer to assist with the implementation and to lead the ongoing development, innovation and optimisation of Piano experiences across our digital estate.
This role offers the opportunity to take technical ownership of a best in class analytical, activation and personalisation suite across a diverse international portfolio of digital brands. You will directly influence how data, experimentation and audience intelligence shape user experience and commercial performance.
What you will be doing:
1. Being responsible for configuring, building and enhancing Piano Composer experiences, split tests and experiments to improve engagement, conversion and commercial performance.
2. Designing and implementing structured A/B and multivariate testing strategies using Piano Composer, ensuring rigorous test design, accurate measurement and clear insight reporting.
3. Working with client-side web technologies including HTML, CSS and JavaScript, with the ability to confidently debug front-end issues.
4. Writing and maintaining JavaScript to support experience delivery, DOM manipulation, event tracking and custom functionality within Piano Composer.
5. Driving the effective use of native integrations between Piano Composer, Piano Analytics and Piano Audience to maximise value from audience segmentation, behavioural data and activation capabilities.
6. Reviewing performance data within Piano Analytics to identify optimisation opportunities and proactively propose improvements.
7. Working with key brands, playing a central role in delivering data driven, personalised and high performing digital experiences through getting the most out of the Piano Marketing Suite.
8. Managing and deploying changes through a controlled versioning workflow using tools like Bitbucket, being responsible for a structured release management across pre-production and production environments.
9. Working within Tempo to plan your future time and within Jira to manage incoming requests, prioritising workload and tracking time against tickets.
10. Producing and maintaining technical and process documentation within Confluence to ensure knowledge sharing, transparency and auditability.
11. Acting as an escalation point for business critical issues related to tagging, tracking, experimentation or audience configuration, ensuring timely resolution
Requirements
What you’ll need:
Technical Experience
12. Experience assisting with the implementation, configuration, testing of the Piano Marketing Product Suite or a similar platform e.g. Adobe Analytics, Google Analytics.
13. Experience utilising the Piano Marketing Suite or a similar platform to run and analyse audience behaviour to help make informed marketing / business decisions.
14. Working knowledge of APIs, JSON and modern web architecture.
15. Familiarity with Jira for ticket management and Confluence for documentation.
16. Familiarity with working within a structured release process, using Git repositories, and operating within defined change management controls is advantageous.
17. Knowledge of Piano Composer, Piano Analytics or Piano Audience would be highly advantageous, otherwise experience with comparable marketing technology platforms advantageous.
Analytical and Experimentation Mindset
18. An ability to interpret behavioural and performance data to form hypotheses and define measurable success criteria.
19. Comfortable working with analytics platforms to validate tracking, investigate anomalies and measure experiment outcomes.
20. Capable of translating business requirements into technically feasible experimentation and personalisation solutions.
Communication and Stakeholder Management
21. Strong communication skills with the ability to explain technical implementations clearly to non-technical stakeholders.
22. Experience working closely with commercial, editorial and product teams throughout the full lifecycle of a feature or experiment.
23. An ability to manage shifting priorities and balance multiple concurrent requests in a structured manner.
24. Proactive in identifying improvement opportunities and challenging unclear requirements.