Based in London’s Clerkenwell, Tin Man is an earned first, creative comms agency offering everything from brand consultancy to creative activations, media relations to social media management, content to experiential. All of our work is designed to create powerful, emotional connections between brands and audiences.
Tin Man’s ‘communications with heart’ approach has helped change behaviour, challenge perceptions, increase brand equity and enhance bottom lines for household brands
Recent Industry Awards:
* Agency of the Year – The Drum Marketing Awards 2023
* Independent PR Agency of the Year – Campaign Awards 2023
* PR Agency of the Year (Bronze) – Campaign Awards 2023
* Agency of the Year (Small) – PR Week Awards 2022
* Independent Agency of the Year (Silver) – PR Moment Awards 2022
Our agency boasts a wealth of talent from strategists and creatives, to campaign managers and publicists, to social and influencer experts and content creators. We have a fast-paced but fun and supportive culture (ask around!) because we care about our people. We also have an active DI&B programme, ‘DANDI,’ and an award-winning mental health initiative, ‘Hearts & Minds’. We offer a hybrid working week and a range of competitive benefits
Role & Responsibilities
As a Senior Account Director, you’ll be responsible for the successful delivery of client programmes – whether press office or a creative campaign. You’ll be committed to ensuring work is delivered within budget and on time, as well as meeting our high quality control standardsand meeting or exceeding KPIs. You’ll be adept at planning in advance and commercially savvy; responsible for budget management, capacity planning and helping to grow your accounts or identify new income streams. You’ll have experience working on big, multi-layered brand campaigns as well as running efficient press offices and influencer programmes.
* Your role as senior account lead is pivitol. You must have a360-awareness of what’s happening across your mix of client accounts at all times, ensuring the smooth running of every project, and that all work is moving forward in a timely fashion
* An efficient and strategic forward planner, you’ll know how to keep one eye on the detail and one on the bigger picture to pre-empt challenges, navigate the media and cultural landscape, guide your team and identify opportunities for clients and new business
* You must be a proficient client handler, confident in giving accurate counsel and role modelling strong client relationships, striking that all important balance between firm and friendly
* Being commercially savvy and having an understanding of the financial workings of an agency means you’ll assist in capacity planning and monitoring account resource. An awareness of revenue targets across your clients will see you provide support to your Associates on account growth plans
* Your experience will mean you’reconfident in handling campaign curveballs and client challenges proactively and professionally, modelling a solutions focussed approach and knowing when it’s time to escalate to your Associates
* Bringpositive energy, fresh thinking and approach all aspects of your role with vim and vigor; inspiring and motivating your colleagues to follow suit – even when the going gets tough
* Employ atenacious approach to delivering great work. You won’t settle for less than exceptional – be that delivering campaign results that smash KPIs, or ensuring work that leaves your desk has been through your rigorous quality control and is client ready
* A confident coach and mentor, you’ll be responsible for leading and developing your team and a self-starter when it comes to your own development
* Your knowledge of PR and the wider comms mix will mean youunderstand how to deliver an integrated campaign, including working with influencers, third party agency teams and stakeholders, and putting the PESO model at the heart of all work
Skills & Experience
* Excellent writing skills. From crafting a compelling news story, to succinct social copy and client comms. Great attention to detail is a must, especially when it comes to spotting spelling mistakes and grammatical errors
* Creative thinking skills to identify proactive ideas, problem solves, newsjacking opportunities, press office tactics and influencer activations
* Great organisational skills; juggling your own actions and helping your team members to do the same. Overseeing weekly work planning set by AM and ensuring that team members are clear on their responsibilities
* Outstanding media relations and an eye for a good story. Watertight knowledge of the media landscape, the ability to spot opportunities for reactive newshijacking – and the passion to make it happen
* Agency environments can occasionally be stressful, so the ability to work well under pressure and previous experience working in a fast-paced, agency environment is essential
* Strong IT skills across Microsoft Outlook, Word, Excel and PowerPoint – we use MacBooks at Tin Man
* Good communications, leadership and interpersonal skills at every level, and a high regard for confidentiality when needed
* Essentially, we’re looking for someone smart, organised and driven - with a proactive attitude who is not afraid to roll their sleeves up and get stuck in
Values & Behaviours
We’re proud of our dynamic, fun, friendly and supportive culture – and it’s important that all of our employees believe in our values and demonstrate these through their behaviour. As such you’ll be expected to exhibit:
* Inclusivity: we’re a non-judgmental, supportive bunch and we care about our team, our clients and our work. We share our highs (and lows), embrace the strength in our differences and empower each other to thrive both in and out of the office
* Insightfulness & creativity: we’re known for our award-winning, creative thinking which is always rooted in insight. This shows up as a focus on finding imaginative ways to solve any problem
* Tenacity: We never stop at the first knockback. We have an inherent desire to keep going until we have delivered the best result
* Nimbleness: We’re quick thinking and quick acting and go about our work with the minimum of fuss. Being independent, our entrepreneurial spirits flourish and we’re open to changing course, systems or approach where there’s a better way forward
* Passion: We have fire in our bellies, and we put our heart and soul into everything we do
* Enterprise: We have an innate drive to continually learn, develop and innovate
* Straight-talking: We’re no drama, easy-to-work-with and honest. We get straight to the heart of the matter - we neither avoid, hide or elaborate anything that needs to be addressed