ADEY, the market leader in the provision of residential water treatment products for closed loop heating and cooling systems in the UK, is looking for a Head of Channel Strategic Partners to join the team.
Part of the Genuit Groups’ Climate Management Solutions (CMS) business unit, ADEY has ambitious growth plans to continue protecting the world's heating and cooling systems, to have a positive impact on the environment and people's lives.
The Role
The role is accountable for managing existing OEM accounts and acquiring new accounts for ADEY in UK and Ireland, delivering sustainable revenue, increased market share and customer satisfaction.
The Head of Channel (Partners) will be responsible for leading an account management team to develop existing OEM accounts and drive activity to acquire new accounts in existing and new segments.
As a member of the Sales leadership team, they will be responsible for developing and driving the strategic intent of the business. They will be responsible for maintaining and developing relationships with key customers and stakeholders at a senior level.
Key Responsibilities
* Lead and coach the team while managing and expanding OEM relationships, covering product strategy, commercial terms, supply agreements, demand forecasts and the acquisition of new OEM accounts across existing and emerging segments.
* Develop and deliver the channel strategy, meeting sales growth, profitability and financial objectives through effective forecasting, budgeting, expenditure planning, variance analysis and corrective action.
* Identify and develop new customer, market and product opportunities, working closely with Marketing and championing the voice of the customer to ensure ADEY’s solutions meet evolving market needs.
* Drive continuous improvement in pricing structures and take ownership of channel demand forecasting, sharing insights with Sales, Finance and Operations to inform commercial planning and the S&OP process.
* Build strong strategic relationships with Marketing and Commercial teams to support key customers, ensure aligned activity and drive merchant network pull‑through.
* Represent and promote the ADEY brand, culture and behaviours, delivering professional presentations and engaging effectively with customers, industry partners and stakeholders.
* Ensure high standards of CRM usage, reporting accuracy and compliance with company procedures across the team, maintaining up-to-date records and delivering required business reporting promptly.
* Manage the corporate hospitality budget effectively and participate in key events and meetings, including occasional evening or weekend commitments.
The Person
* Proven commercial expertise including key account management, negotiation of supply agreements, and consistently exceeding sales targets and KPIs, supported by strong commercial acumen.
* Experience of people management with the ability to empower others through effective delegation, feedback, and accountability.
* Strong communicator able to build lasting relationships, work cross‑functionally, and engage effectively with stakeholders at all levels and from varied backgrounds.
* Knowledge of the heating and plumbing industry.
* Energetic with a strong work ethic and drive.
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