Overview
Marketing Lead role at TieTalent. Remote-based, home working. The Marketing Lead will bring national marketing strategy to life at street level, creating locally relevant campaigns, events & activations that feel personal & meaningful to local communities and drive tangible commercial results across Devon & Pembrokeshire. Experience in community-led marketing across digital, events & traditional media, with the ability to deliver sales-led, locally focused campaigns, is required.
Position
* Community Marketing Manager
* Local Campaign Manager
* Activation Manager
* Multi-Channel Marketing Lead
* Integrated Marketing
* Demand Generation
* Customer Engagement
* Regional Brand Champion
* Acquisition Marketing Specialist
Location & Type
* Location: Work from home - remote working - anywhere UK
* Role Type: Full Time, Fixed Term, Temporary Contract (FTC)
* Duration: ASAP until 18/12/2025
* Hours: Monday - Friday 09:00 - 17:30
* Salary: £35,000 - £45,000 basic + benefits, pro rata, per annum
Key Activities
* Plan & deliver local marketing campaigns
* Drive measurable sales & customer growth
* Adapt messaging to reflect local tone
* Collaborate with field teams & local partners to boost campaign reach
* Execute full-funnel marketing activity across digital, print, events & community channels
* Represent the brand, attending activations & engaging with stakeholders
* Track performance, analyse results & optimise campaigns
* Act as regional marketing insight expert
* Shape & deliver strategy
Regional Focus & Campaigns
* Know Devon like the back of your hand; target areas include Exeter, Plymouth, and surrounding communities
* Understand Pembrokeshire’s pulse and target areas include Tenby, Haverfordwest, Narberth, Milford Haven, and more
* Turn local insights into sales opportunities
Creative & Commercial Balance
* Remote-first role with autonomy to drive results
* Manage meaningful marketing budgets and demonstrate ROI
* Blend traditional & digital channels
* Build a local network with businesses, community leaders & industry contacts
Qualifications & profile
* 5+ years marketing experience across digital, traditional, & experiential channels
* Proven hyper-local campaign success with measurable sales outcomes
* Regional expertise in Devon OR Pembrokeshire communities, culture & consumer behaviour
* Independent working style and travel flexibility
* Telecoms, internet & broadband sector experience beneficial
* Field marketing experience with sales collaboration
* Local network connections with regional businesses, media, or community groups
* Rural marketing experience
For more information or a list of current vacancies, please see our website at mecscomms.co.uk
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