CRM Manager Leeds, West Yorkshire (hybrid, 3 days a week in the office) c£50k DOE Benefits Our client is a growing online retail business and they are looking for an experienced CRM specialist to lead the delivery of email, SMS, and push notification strategy; driving deeper brand engagement, customer loyalty, sustainable growth, and increased lifetime value. As the CRM Manager, youll drive growth within the CRM database, managing all aspects of CRM encouraging new customer acquisition, retention, and loyalty. Youll take ownership of segmentation within the database, managing the strategy of automation and personalised email campaigns, SMS and push notifications. From owning the strategy & planning behind CRM, to building automated flows & reporting insights back to the wider team, you will ensure a seamless user journey across email and website. Whilst also making sure all emails align with the wider content plan, are on brand, and render well across all devices. Youll develop & deliver CRM communication plans and strategies, as well as understanding and identifying opportunities with the current CRM system in terms of usability and business reporting. Responsibilities · Lead CRM strategy across all communications; E-mail, SMS, Push Notifications & WhatsApp. · Reporting on performance on a weekly basis, sharing insights with wider team. · Ownership & on-going success management of current ESP · Running A/B tests. · Manage email and SMS segmentation. · Manage automation flow, review, learn and optimise. · Explore ways to improve engagement & conversion rate from communications. · Maintain the quality of the database ensuring its effective segmentation for personalised content/sales. · Run a successful membership/loyalty programme. · Maintain high levels of GDPR compliance and ensure best practices are upheld and improved where necessary. What are we looking for? · Minimum 5 years CRM experience · A highly organised, self-starter with excellent attention to detail and time management skills · Excellent data management and analytical skills · Strong project management skills · Strong communication and teamwork skills · Ability to multi-task and meet deadlines in a fast-paced environment, taking ownership of tasks from inception to conclusion · Friendly and outgoing, able to forge and build good working relationships with multiple stakeholders · Technical expertise of CRM technology, systems and processes and KPI metrics · Strong experience in an e-commerce specific role would be beneficial.