Area Sales Manager – UK
Remote / Field-based | Frequent Travel
Packaging Automation | Capital Equipment | Complex Machinery
We are working with a well-established, privately owned engineering business specialising in high-performance packaging automation solutions. Known for its innovation, customer-first mindset, and long-term partnerships, this company has been delivering advanced machinery to global customers for over four decades.
Due to continued growth, they are now seeking an Area Sales Manager (UK) to drive regional sales performance and expand their market presence.
The Role
As Area Sales Manager, you will take full ownership of your region, managing existing accounts while developing new business opportunities. This is a consultative, solution-led sales role requiring strong technical understanding, commercial insight, and the ability to translate customer needs into tailored proposals.
You will work closely with engineering, service, and internal sales teams to ensure customers receive outstanding support throughout the sales cycle.
This role is highly customer-facing and requires frequent travel.
What You’ll Be Doing
Developing and executing a regional sales strategy
Growing existing customer relationships
Identifying and developing new customers and markets
Creating value-based technical and commercial proposals
Leading negotiations and closing complex deals
Forecasting and reporting on sales performance
Monitoring competitor activity and market trends
Attending trade shows, exhibitions, and networking events
Working cross-functionally with engineering, service, and operations
What We’re Looking For
5+ years’ experience in capital equipment, automation, robotics, or complex machinery sales
Consultative selling mindset with strong customer empathy
Proven track record of exceeding sales targets
Strong communication, relationship-building, and negotiation skills
Analytical and commercially strategic thinker
Willingness to travel frequently (including internationally)
Hands-on, driven, and results-oriented
Bachelor’s or Master’s degree in Engineering, Business, or similar
Native-level English (additional languages a plus)
What’s On Offer
Long-term career progression
Ongoing technical and leadership development
High level of autonomy and ownership
Opportunity to grow with a fast-scaling business
Supportive, people-focused culture