Overview
Are you a creative wordsmith with a passion for crafting content that not only engages but also ranks? We are seeking an SEO Content Writer to join our team on a hybrid basis from one of our key sites in Stockton, Newcastle, or Manchester. In this role, you will create compelling, search-optimised content that drives visibility, boosts online performance, and helps clients stand out in competitive markets.
As an SEO Content Writer, you will be responsible for creating high-quality, strategically optimised content across various formats and platforms, implementing content strategies, conducting keyword research, and supporting client-facing activities to drive measurable results.
Responsibilities
* Write optimised landing page content with keywords and internal links.
* Write optimised blog content with keywords, internal links, optimised titles, and embedded images.
* Create content for a range of audiences (B2C and B2B) with an understanding of the full funnel and how to write for every stage.
* Utilise strong research capabilities to inform content creation.
* Lead content planning across the marketing funnel, including in-depth keyword research, search intent understanding, and persona development.
* Create written content for content marketing campaigns and for Online Marketing channels (Marketplaces, Social, Email).
* Upload content to client sites using platforms such as Shopify, Magento, and Visualsoft.
* Collaborate with SEO Strategy and the wider team to support quarterly and yearly content strategy creation.
* Carry out keyword research using tools (Google Keyword Planner, Ahrefs, SEMRush).
* Create brand and customer personas with an understanding of purchasing motivations, pain points and blockers across multiple personas.
* Support client-facing meetings with an SEO Account Director present.
* Manage own workload and maintain KPIs; demonstrate the ability to meet deadlines and manage multiple projects.
* Work with designers and developers to create on-site content pieces (CMS pages, guides, interactive content).
* Own client communications relating to content approvals, demonstrating value and strong client relationships.
* Provide tracking, reporting, and detailed analysis of content performance; attend and deliver presentations in client-facing meetings as needed.
* Spot opportunities for content to be activated across multi-modal formats and other marketing channels.
* Continually expand knowledge of wider SEO practices and how they relate to content.
Qualifications
* Experience writing for the web.
* Understanding of how to create content that attracts a range of audiences and personas.
* Basic knowledge of wider SEO practices or willingness to learn.
* Meticulous approach to grammar, spelling, blog structure, and high-quality copy.
* Ability to generate creative content ideas.
* Excellent time management and communication skills.
* Willingness to learn how wider SEO (including technical, outreach and strategy) works alongside content creation.
* Ability to foster strong relationships at all levels.
Benefits
* Competitive basic salary with great progression options
* Unlimited paid holidays
* Hybrid working
* Medicash Cash Plan covering medical, optical, dental, discounts, and wellness resources
* Employee Assistance Programme with mental health support and wellbeing resources
* Dog-friendly workspaces in Stockton and Manchester
* A high-performance MacBook
* VS Perks with discounts and vouchers
* Free breakfast, fruit, drinks, and protein shakes
* Friday afternoon drinks
* Pension scheme
* Paid volunteering days
* Cycle to work scheme
* Discounts across our brands
* Regular team social events and training & development
So if you think you've got what it takes to join one of the UK's leading eCommerce agencies, we'd love to hear from you.
By applying you implicitly consent to us processing your personal data for review for this vacancy only.
Our Values
We champion our clients. We believe in every retailer's potential to succeed online and celebrate each milestone of their journey with them. We are one team. We create change. We care about what matters. We are committed to diversity and inclusion as part of our workplace.
Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective. We welcome applications from all sections of the community.
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