Job Ref: HOL1047
Branch: Holiday Inn London Sheperton
Location: Holiday Inn London-Shepperton, Shepperton
Salary/Benefits: Competitive Salary plus attractive bonus scheme
Contract type: Permanent
Hours: Full Time
Hours per week: 40
Posted date: 16/09/2025
Closing date: 18/10/2025
Do you have experience in growing a brand-new product and have a passion for sales?
This could be the role for you…
We're looking for a Director of Sales to join our team at the Holiday Inn London Shepperton
Position Overview:
As Director of Sales at the Holiday Inn Shepperton you will lead all commercial sales activities across key market segments including Corporate Transient, MICE, Groups, and Leisure. This is a highly proactive and client-facing role, responsible for driving top-line revenue, developing strategic sales plans, and cultivating strong client relationships.
The Director of Sales will lead a motivated team, including the Groups, Meetings Events team and the Proactive Sales Manager, to ensure consistent performance and growth across all channels.
Key Responsibilities:
Strategic Sales Leadership
* Develop and execute a comprehensive sales strategy across all revenue-influencing segments (Corporate, MICE, Group, and Leisure).
* Identify new business opportunities and drive proactive business development.
* Analyse market trends and competitor activity to ensure the hotel remains competitive and agile.
* Work closely with the IHG Key Account Team maximising all relevant opportunities from all segments
* Ensure account production is kept up to date and reviewed with the team on a regular basis
* Develop new and existing account base for Storyboard.
* Social Media and content: liaise with marketing company, provide content of events to showcase and promote the hotel overall.
* Work with Social Media company to update the various channels to drive Storyboard Web traffic and engagement
* Be fully engaged with Storyboard strategy: Promoting live events, outdoor space focus Live events calendar reminders, Local attractions / travel links, Event space, Wedding showcase, local wakes, proms and Charity events.
* Ensure hotel commercial plan is actively completed
* Maintain a strong position within the market – RGI target
Team Management
* Lead, mentor, and motivate the Groups, Meetings Events team and the Proactive Sales Manager.
* Set clear performance goals, monitor KPIs, and conduct regular performance reviews.
* Foster a results-driven, collaborative team culture.
dClient Engagement
* Act as the face of the hotel's sales operation – build and maintain strong relationships with key accounts, partners, and event planners.
* Represent the hotel at trade shows, networking events, and client presentations.
* Personally manage high-value accounts and oversee key contract negotiations.
Commercial Execution
* Collaborate closely with Revenue Management, Marketing, and Operations to align sales efforts with overall business objectives.
* Work with the General Manager and Management Company to report on performance, forecast revenue, and drive strategic initiatives.
* Deliver accurate reporting, sales projections, and competitive analysis to stakeholders.
Person Profile
* Proven experience in a senior sales leadership role within the hospitality sector)
* Demonstrable success in managing multi-segment sales portfolios, particularly Corporate, MICE, and Group business.
* Strong leadership and people management skills with the ability to inspire and develop a high-performing team.
* Excellent communication, negotiation, and interpersonal skills.
* Highly motivated, proactive, and client-centric approach.
* Knowledge of the local market and strong industry connections is an advantage.
What We Offer:
* A dynamic and supportive working environment at one of the region's most established hotels.
* Competitive salary and hotel performance-related bonus
* Opportunities for professional development and career advancement within a leading hotel management company