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Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally. We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people‑led, innovative and customer‑focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day‑to‑day objectives.
Role overview
We are seeking an enthusiastic Sales Assistant to play a vital role in delivering an exceptional shopping experience for our customers. With abundant opportunities for career development, JD Group is the place to be if you are motivated by progression and are interested in developing your career.
Responsibilities
* Provide exceptional customer service by greeting customers warmly and ensuring they receive the best experience.
* Drive and exceed sales targets by utilizing in‑store devices, offering the full product range, and maximizing opportunities for add‑on sales.
* Maintain high visual and merchandising standards by ensuring the shop floor is clean, well‑stocked, and displays adhere to brand guidelines.
* Support overall store operations by assisting in other departments as needed, representing the company professionally, and adhering to safety guidelines.
* Process sales transactions, including cash handling and card payments accurately.
* Upsell and cross‑sell products to maximise sales opportunities.
* Maintain stock levels on the shop floor and ensure shelves are well‑organized and appealing.
* Address and resolve customer queries in a professional manner.
* Work closely with other sales assistants and team members to achieve store targets.
Role objectives and KPI’s
* Contribute to achieving or exceeding the store’s monthly sales target.
* Drive all additional KPIs including but not limited to Units, Conversion, ATV, UPT.
* Achieve upselling or cross‑selling targets.
* Maintain a high Net Promoter Score.
* Ensure all stock on the shop floor is fully replenished.
Skills and Experience
* A positive attitude towards a fast‑paced, customer‑focused retail environment.
* An ability to enthusiastically look at a challenge as an opportunity to develop yourself and learn new skills.
* Confident interpersonal and communication skills with the ability to engage customers socially.
* Flexibility to work various shifts, including weekends and holidays, based on store needs.
Benefits
Company discount of 25 % off a large number of products in‑store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors), exclusive deals and discounts from retail and hospitality businesses through our online benefits platform (TELUS Health), access to counselling services, digital health and well‑being advice, health cash plans, wide range of internal development courses, apprenticeships & accredited qualifications (earn while you learn), discounted gym memberships at JD Gyms, colleague networks, volunteer opportunities, JD Foundation engagement forums, incremental holiday allowance, and staff discount on JD Group and other brands within the organisation.
Seniority level
* Seniority level: Entry level
Employment type
* Employment type: Full‑time
Job function
* Job function: Sales and Business Development
* Industries: Retail
Location: Birkenhead, England, United Kingdom
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