Global Brands Ltd. Is a leading independent drinks company that owns, markets and distributes a collection of beverages across the premium spirit, soft drink, RTD and beer categories. From Hooch and VK to our premium soft drink brand Franklin & Sons, we have a presence in all retail channels domestically as well as over 70 countries internationally. Our HQ is based within our own hotel CASA in Chesterfield, Derbyshire with additional office space in London.
We are looking for a Customer Marketing Manager to join our team of Customer Marketing specialists to look after our National Accounts and taking the lead on HORECA.
You will be responsible for creating and executing activation plans that are suited to your given accounts, working closely alongside your counterpart in the Sales team. Ensuring our brands are best represented in the eyes of our customers at all times.
Our ideal candidate will be a confident communicator with strong presentation and networking skills and has excellent time management and organisational skills – demonstrating that they are able to work on multiple projects at the same time.
You will ultimately be responsible for activating our annual brand plans in your given accounts, with your focus being:
Create and execute activation plans that are suited to your given channels in order to support customer and brand growth objectives
Ensure the brand is best represented in the eyes of the customer, within the boundaries and context of meeting sales and customer specific objectives
To act as the interface between all functions in Marketing and the Sales team, to develop customer specific campaign activity and customer specific new product launch plans
Assist the Head of Customer Marketing and Events in developing and delivering channel plans across all channels ensuring our brands are seen in the right places with the right people
Work closely with the data & insight team to interpret data and develop retailer specific recommendations
Work alongside the channel relevant account managers to build bespoke retailer tenders/activation plans utilising the expertise of the Events Team
Assist in managing the marketing budget and ensure all activations deliver a positive return on investment
Regularly report on campaign performance and insights to senior management
Be the conduit between sales & marketing to ensure brand and customer objectives are being met
Spend time in your relevant channel to be able to offer opportunities to brand and sales for all elements of the marketing mix (product, promotion and activation specifically) to drive GBL growth
Prepared to adapt easily and work flexibly, evenings and weekends, to deliver in trade and experiential activity where required
As part of wider customer marketing team, brief channel specific POS requests to purchasing and be the project lead on delivery high quality POS efficiently
Brief promotional artwork and manage from start to end using Trello within brand guidelines
Keep the sales team informed and on board with all projects and brand plans, creating selling decks that tie in brand plans with their channel plans and goals
As part of wider marketing team, maintain all internal sell in tools to ensure they are accurate and up to date, including Brand and other external tools
2+ years in customer marketing or related role
~ Highly numerate and strong commercial thinker with a clear ability to present robust and compelling insight
~ Possess strong project management skills and an ability to think both rapidly and ‘outside the box’
~ Willingness to travel nationally, with full UK driving licence
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