Location: London (Hybrid: 2–3 days/week at our Notting Hill head office showroom, plus travel to partner studios across the UK)
Contract: Full Time
Salary: £35,000 per year (+ benefits)
Start Date: ASAP
About FÔLD
FÔLD is reimagining Reformer Pilates for modern life, blending beautiful design, smart engineering and feel-good movement. We’re an award-winning wellness brand on a rapid growth trajectory, expanding into new regions globally. Beyond the home, FÔLD is now in 120+ studios, commercial gyms, hotels and wellness spaces across the UK and Europe, and we’re imminently launching a new athleisure brand. We’ve also just released our brand-new Original FÔLD Reformer with Easi-FOLD™, the first of its kind globally.
The Role
We’re looking for a Social Media Manager who lives and breathes social. You’ll own our multi-channel strategy and execution across Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube, growing audience, engagement and community while bringing our brand to life daily.
This is a hands-on role with leadership moments. You’ll plan the calendar, brief and produce content, manage creators, and report on performance. You’ll work from our Notting Hill showroom 2–3 days/week and spend additional time on the road at partner studios across the country capturing content with instructors, members, guests, the FÔLD team, and behind-the-scenes moments. There will also be occasional events where you’ll support on-the-ground content capture.
What you'll be doing:
* Own the social strategy & calendar across Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube
* Plan, produce and publish platform-native content (short & long form), including shoots, UGC, and creator collaborations
* Community management: daily engagement, DMs, comments, social care alignment with CX; uphold our warm, on-brand voice
* Growth & optimisation: trend mapping, hooks, thumbnails, titles, SEO (esp. YouTube), retention tactics, A/B testing
* Influencer/creator management: sourcing, briefing, contracting (where needed), content approvals and performance tracking
* Analytics & reporting: weekly insights, KPI dashboards, learnings and recommendations for continuous improvement
* Campaign support: launches, events, partnerships; on-the-ground capture and real-time posting
* Governance: maintain asset libraries, tone-of-voice and visual guidelines; ensure consistency across channels
* Cross-functional: collaborate with content, product, retail/partner studios, and CX to tell cohesive stories
What we're looking for:
* 3+ years in a social-first role (brand, studio, agency or creator-led), with examples of audience and engagement growth
* Proven video skills (planning, filming, editing) across short & long form (CapCut, Premiere Pro, Final Cut or similar)
* Channel expertise: deep understanding of what performs natively on Instagram, TikTok and YouTube and how that differs from Facebook, Pinterest and LinkedIn
* Copy & storytelling: sharp, concise captions; comfort scripting VO and on-screen hooks
* Data-fluent: confident using platform analytics to drive decisions
* People & project management: able to brief creators, juggle timelines, and ship consistently at pace
* Basic motion/graphics (captions, lower thirds, overlays)
* Passion for health & wellness; experience with Reformer Pilates is a bonus
Nice to haves:
* Experience with paid social coordination and whitelisting
* Familiarity with influencer platforms/CRMs and scheduling tools
What you'll get:
* £35,000 salary per year
* Complementary FÔLD Reformer Bed
* Vitality Health Insurance (with wellness perks)
* BUPA Dental Scheme
* Gym membership contribution
* Cycle to Work Scheme
* Flexible hybrid working (Notting Hill showroom 2–3 days/week + UK studio travel)
* Access to launches, events and creative days with the founding team
* A chance to shape the voice and growth of a purpose-led, design-forward wellness brand