Product Marketing Team – Senior Marketing Executive
Position Overview:
The role involves developing, implementing, and reporting on marketing campaigns across multiple channels for our customers and suppliers, working closely with our Procurement Team. Additional duties and overnight stays may be required.
Key Responsibilities:
1. Campaign Development and Management:
o Create targeted, multi-channel marketing campaigns for key product categories, considering branch support.
o Tailor strategies for B2B and B2C segments.
o Use customer insights to optimise campaigns and drive sales online and in branches.
o Manage daily activities, campaigns, and strategies liaising with the Product Marketing Manager, suppliers, and procurement.
2. Supplier Collaboration and Alignment:
o Plan and execute co-branded marketing activities with suppliers.
o Manage supplier budgets and KPIs to enhance brand presence.
3. Performance Analysis and Reporting:
o Monitor and report on sales, website traffic, social media, and other metrics.
o Evaluate KPIs and ROI to inform future activities.
4. Additional Duties:
o Create engaging social media content.
o Support the wider marketing team and branches.
o Manage administrative tasks, budgets, and projects.
o Travel to branches, including overnight stays.
Desired Skills & Requirements:
* Experience in a fast-paced business environment.
* Budgeting experience for campaigns.
* Understanding of digital marketing is desirable.
* At least 3 years of marketing experience.
* Full UK driving license.
* Local to East Yorkshire / North Lincolnshire.
Benefits:
* Competitive pay and discretionary bonus.
* Training, development, and holiday schemes.
* Pension, performance bonuses, and employee discounts.
* Additional benefits including cycle scheme, free parking, and health support.
MKM is a leading independent builders’ merchant in the UK, established in 1995, with over 134 branches and 3100 employees. Join us and be part of our diverse and growing team!
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