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Job Description
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it delivers end‑to‑end experience transformation (EX) and business transformation (BX) that pushes the boundaries of transformation and sustainable growth for brands, people and society.
Purpose of the Role
As part of the Posterscope Planning and Buying division, the Craft Team delivers OOH solutions for advertisers with location‑based briefs and granular OOH requirements. This includes local store support, event targeting, regional targeting and smaller budget campaigns. We activate campaigns for clients such as The Co‑Operative Group, Screwfix, The Gym Group and Wickes, and also plan and buy on behalf of Independent Media Agencies for clients like Burger King, Royal Bank of Canada, Hiscox Business Insurance, Greene King and Tony Chocolonely.
As a Senior Manager you will lead key client relationships and deliver high‑quality Out‑of‑Home (OOH) solutions that meet client, business and commercial objectives. You will have solid knowledge of OOH formats and technology, while learning company tools and systems (e.g., ECOS, OCS, Insight Tools, Liveposter).
Key Responsibilities
* Respond to OOH briefs with clear plans, rationale, and growth opportunities; ensure templates and deadlines are met, incorporating audience data and Liveposter for DOOH.
* Develop strategies aligned with pricing guarantees, audits, and KPIs; price plans accurately and follow all booking processes.
* Load complete and accurate campaign details, costs, and value into ECOS promptly for activation, reporting, and post‑campaign analysis.
* Act as the lead OOH contact for specified clients, maintaining strong communication and delivering presentations on market updates and new opportunities.
* Build and maintain effective relationships with media owners to achieve agency targets and identify organic growth opportunities.
* Support Craft Directors by mentoring junior team members, managing workload, addressing knowledge gaps, and improving team efficiency.
* Proactively identify and resolve campaign issues to ensure smooth delivery and client satisfaction.
* Capture and share best practices and lessons learned, collaborating with Craft Directors to turn insights into growth opportunities.
Qualifications + Skills
* Strong knowledge of OOH planning and buying, with accurate use of ECOS tools (Maps, Project, Route) and other industry systems.
* Ability to manage multiple campaigns efficiently, prioritising workload and resources to meet deadlines.
* Skilled in negotiating to ensure strict adherence to pricing guidelines and contractual commitments.
* High attention to detail with consistently accurate data entry and documentation across all systems.
* Clear, timely communication with the ability to identify, elevate and resolve issues or opportunities promptly.
* Maintain a client‑ready professional approach in all interactions and build strong relationships with media owners and internal teams.
What we offer
* This is a permanent role.
* The team is based in our London office but operates under flexible working arrangements, meeting in the office every Wednesday.
* As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status or any other protected characteristic. We are open to discussing flexible working arrangements for all roles. If you require reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com with the role reference number.
Location
London
Brand
Posterscope
Time Type
Full time
Contract Type
Permanent
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