Description Bring the Seiko Optical Brand to Life Seiko Brand Trade Activation Executive Wrexham | Marketing | Full-time What You’ll Do You’ll own and activate the Seiko brand across trade channels, ensuring consistent, powerful and compelling execution aligned to global brand standards. Key responsibilities include: Driving the Seiko Vision Specialist (SVS) programme – designing, developing and activating services that increase sales, loyalty and customer satisfaction Delivering SVS initiatives that generate leads and convert new trade partners Delivering integrated trade marketing campaigns that help growth and retention Managing brand positioning across products and services throughout their lifecycle Leading advertising, POS, promotions and product launch communications from brief to delivery Working closely with internal stakeholders and external agencies to bring campaigns to life Supporting digital activity including websites, online advertising and social media Analysing campaign performance and ROI, using insights to optimise future activity Managing multiple campaigns across channels, on time and within budget Acting on customer and stakeholder feedback to continuously improve brand activation