Group SEO Manager
40,000-65,000 DOE
Location: Stevenage (Full-time, office-based)
Consultancy arrangement considered for the right candidate
The Company
A dynamic, family-owned group of growing businesses with a 37-year track record of stability and no redundancies. Values-led and commercially driven, the organisation focuses on long-term growth, integrity, and data-led decision-making. This is a key opportunity to shape SEO performance across multiple brands.
The Role
We're seeking a commercially minded Group SEO Manager to lead and deliver the SEO strategy across multiple websites and brands, while also overseeing Google Ads performance.
You'll turn data into action, drive measurable growth in traffic and conversions, and align search strategy with wider commercial objectives.
Key Responsibilities
Strategy & Leadership
* Own and deliver the Group SEO roadmap
* Develop scalable strategies aligned to growth targets and OKRs
* Translate SEO performance into commercial impact
* Mentor and support team members where required
Technical SEO
* Oversee audits and resolve crawlability, indexing, site speed, mobile and schema issues
* Produce clear technical briefs for developers
On-Page & Content
* Lead keyword and search intent research
* Optimise on-page elements and internal linking
* Collaborate with content teams and support AI-assisted workflows
Off-Page SEO
* Develop ethical link-building and digital PR strategies
* Strengthen authority and backlink profile
Paid Search (Google Ads)
* Manage and optimise Google Ads accounts and budgets
* Align Paid and Organic strategies for maximum visibility and ROI
Analytics & Reporting
* Monitor rankings, traffic, engagement and conversions
* Deliver clear, insight-led performance reporting
* Use data to prioritise growth opportunities
Skills & Experience
* 3-5+ years in SEO Manager / Senior SEO role
* Proven track record of delivering measurable growth
* Experience across multiple websites or brands
* Strong technical SEO knowledge
* Hands-on Google Ads management experience
* Strong commercial awareness and analytical mindset
Tools
GA4, Search Console, Looker Studio, SEMrush/Ahrefs (or similar), HTML/CSS/CMS knowledge
Ideal Profile
* Data-driven and commercially focused
* Proactive, accountable, and results-oriented
* Strong communicator able to engage senior stakeholders
* Curious and adaptable, with awareness of AI-driven search trends
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