Digital Marketing Co-Ordinator – Job Description
Digital Co-Ordinator Responsibilities
* In conjunction with the Marketing Director, develop and integrate digital marketing strategies across web and social channels.
* Maintain digital dashboards of multiple websites and social channels.
* Create and upload copy and images for the businesses’ websites.
* Work with agencies to design landing pages, website banners and assist with web visuals.
* Work with agencies to deliver the SEO and PPC strategy to drive traffic and leads.
* Work with agencies to conduct keyword research, improve website optimisation and web rankings (and other metrics) and web / social statistics reporting including SEO, PPC, followers, leads etc.
* Use web analytics & management software (Google Analytics, Hubspot, SEM Rush etc.) to monitor key online marketing metrics to track success and make recommendations for improvement.
* Work with content writers to help create consistent, meaningful content on all digital / social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
* Communicate with social media followers, including responding to queries in a timely manner.
* Recommend and implement paid social media campaigns to support other activities.
* Conduct social media audits to ensure best practices are being used.
* Prepare monthly reports on social media / digital marketing efforts.
* Suggest recommendations to adjust the online marketing activity for optimal results.
* Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
* Research opportunities to gain media coverage and backlinks on an ongoing basis.
* Provide accurate reports and analysis to the company management to demonstrate effective return on investment (ROI).
* Ensure that the brand message is consistent.
* Perform other duties when needed.
Digital Co-Ordinator Requirements:
* Degree in Digital Marketing/Journalism/Communications or a related field.
* At least 3 years experience in a similar role.
* Hands-on experience of digital marketing / social media experience including website management and planning / managing content in a corporate, or agency setting.
* Excellent written and verbal communication skills and must have a thorough understanding of digital marketing / social media management.
* Experience dealing with / writing about technical subjects is desirable.
* Strong experience of using various management and analytics software including Hubspot, SEM Rush (or similar) and Google Analytics.
* Working knowledge of content management systems, HTML and CSS.
* Knowledge of video and picture editing software such as Adobe
* Multi-tasking and time-management skills, with keen attention to detail and the ability to prioritise tasks.
* Ability to work in a fast-paced, high-pressure environment.
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