This range is provided by Zest Food Jobs. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Zest Food Jobs
* Location: Cambridgeshire (Hybrid Working - minimum 3 days on-site)
* Contract Type: 12-Month Fixed Term Contract
* Sector: FMCG / Food & Beverage
Are you a highly collaborative Senior Brand Manager with a passion for innovation, consumer-centricity, and a record of full accountability of building a strong innovation pipeline?
A unique opportunity has arisen for an experienced Senior Brand Manager to join this manufacturing business on a 12-month FTC basis. It offers the chance to re-launch a key product range, drive growth in the protein drinks segment, and build an innovation pipeline aligned with the dynamic "on-the-go" breakfast occasion.
You will be responsible for delivering the full brand plan – from strategy to execution – ensuring strong brand performance, effective budget control, and cross-functional alignment across the business.
Key Responsibilities
* Lead the re-launch and execution of a breakfast drinks brand, building a robust 'on the go' innovation pipeline.
* Drive growth in the protein drinks category through targeted marketing plans, consumer-led campaigns, and innovation.
* Build a 24-month innovation pipeline grounded in insight and category trends, working with NPD and cross-functional teams from concept to launch.
* Design, implement, and measure a 12–18-month brand plan to achieve KPIs and brand growth targets.
* Full accountability for brand budget allocation, monitoring and control, ensuring resources are maximised and ROI is delivered.
* Collaborate closely with Category, Sales, Finance, NPD, and Operations to align strategy and delivery.
* Act as the face of the brand with key retail partners, presenting innovation plans, marketing campaigns, and performance updates.
* Lead the execution of integrated campaigns across digital, PR, shopper, and experiential channels.
About You
* You’re a confident and collaborative marketer with strong commercial acumen, a passion for consumer trends, and the ability to lead cross-functional teams to deliver real business results.
* Proven experience in a brand management role within food / beverage industry.
* A strong track record of product re-launches, innovation delivery, and performance management.
* Excellent strategic thinking, communication, and stakeholder management skills.
* Strong analytical capability – able to interpret data, generate insights, and turn them into actionable plans.
* Comfortable being both strategic and hands-on – this is a role where you’ll own the end-to-end brand journey.
* Integrity - dealing with others in an honest manner, take accountability for actions, supporting company values and maintaining confidentiality.
What’s on Offer
* High-impact, strategic role on a brand with strong growth ambitions
* Opportunity to own full brand responsibility and lead a major product re-launch
* Hybrid working with a collaborative, cross-functional team
* Competitive salary, benefits, and the chance to make a visible difference in 12 months
If you\'re a brand leader ready to hit the ground running and make your mark in a dynamic and growing category, we’d love to hear from you.
Referrals increase your chances of interviewing at Zest Food Jobs by 2x
#J-18808-Ljbffr