Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1000 students joining us from 65 countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.
What does this role involve?
We're looking for someone who combines exceptional storytelling with strategic, data-driven thinking. You'll be responsible for building our content ecosystem, from landing us in top-tier publications to ensuring every piece of content serves a measurable growth objective. This role sits at the intersection of PR, content strategy, and performance marketing.
What are the main responsibilities for this role?
Storytelling and PR
* Write thought leadership pieces, white papers, and op-eds that resonate with prospective families and attract media interest.
* Develop a distinctive brand voice that positions CGA as the definitive choice in online education.
* Build relationships with journalists, podcasters, and influencers to secure meaningful earned media coverage.
Content Strategy
* Build a content roadmap grounded in keyword research, search intent data, and competitor gap analysis.
* Design content journeys that guide readers from discovery through to enrolment.
* Manage a content calendar aligned with enrolment cycles and key school milestones.
Analytics and Attribution
* Use GA4, Search Console, and CRM data to track the impact of your content and PR activity on enrolments.
* A/B test headlines, formats, and CTAs, and iterate based on what the data tells you.
* Work with the Paid Media team to demonstrate how organic content lowers overall acquisition costs.
You just might be the person we're looking for if you have:
* Exceptional writing skills with the ability to make complex educational topics accessible and compelling.
* A strong understanding of how content, SEO, and PR work together to build long-term brand authority.
* Comfort with analytics tools and the ability to tie content performance back to business outcomes.
* Experience securing earned media coverage in reputable publications.
* The ability to manage multiple projects with minimal supervision.
How we measure success in this role:
* Revenue attributed to organic and PR-sourced leads.
* Growth in brand search volume and domain authority.
* Reduction in blended cost per acquisition as organic authority grows.
We look forward to hearing from you!