Description
What to Expect
You’ll craft and own messaging that connects the Amplience platform to the real-world challenges of commerce brands, helping Sales, Product Marketing, and Marketing teams communicate the “why Amplience” story clearly, confidently, and consistently.
This is a senior hands-on writing role for someone fluent in SaaS commerce — who understands headless architecture, digital experience platforms, and the content supply chain, and can turn that understanding into persuasive copy that moves deals forward.
Key Responsibilities
Sales & Product Messaging
* Define and continuously refine Amplience's sales messaging framework - ensuring value propositions and talk tracks resonate with commerce and digital experience buyers.
* Write high-impact copy for sales collateral: one-pagers, brochures, product decks, and pricing guides.
* Partner with the Product Marketing Manager to evolve the commercial narrative for each solution area (CMS, DAM, AI/Workforce, Content Supply Chain).
Content Creation & Editorial Leadership
* Own the tone, clarity, and persuasiveness of Amplience's Sales and Product Marketing materials.
* Partner with the Designer to deliver polished, on-brand, visually engaging assets.
* Coach team members and stakeholders on tone of voice, copy best practices, and storytelling principles.
* Collaborate with the Product Marketing Analyst to evaluate sales content performance metrics (e.g. usage, engagement, win rate uplift) and continuously optimise materials.
* Translate win/loss and customer insight data into compelling success stories, objection-handling content, and field narratives.
Product Launch Support
* Collaborate with Product Marketing, Marketing, and Product teams on positioning new features and launches.
* Translate technical or platform updates into customer-ready messaging that clearly communicates business value.
* Write internal and external messaging packs, brochures, sales decks, web pages, FAQs, and launch enablement materials.
Customer Storytelling & Social Proof
* Work with Content Team to craft customer success stories, testimonials, and case study narratives that demonstrate measurable ROI and brand impact.
* Maintain Customer Story Matrix Database to ensure all stories and stats the cross-functional teams use are approved and up-to-date.
* Partner with the Product Marketing Analyst to weave data and proof points into persuasive storytelling.
Cross-Functional Collaboration
* Work with Sales Enablement to align messaging with field feedback.
* Partner with GTM Marketing to ensure copy and positioning flow consistently through campaigns, website pages, and external comms.
* Collaborate with leadership to ensure executive narratives and pitch materials reflect Amplience's strategic positioning.
What You'll Bring (Skills, Experience & Mindset)
Experience & Skills
* 5–8 years’ experience in B2B SaaS copywriting — ideally within commerce, content management, or MarTech ecosystems.
* Proven ability to simplify complex technical concepts into clear, business-oriented messaging.
* Experience writing for commerce buyers (retailers, brands, or platforms) and understanding of headless, composable, and content supply chain language.
* Demonstrated success producing enablement content (sales decks, one-pagers, value frameworks, and case studies).
* Strong understanding of SaaS business models, buyer personas, and the full sales funnel.
* Excellent grasp of tone and structure — able to flex from technical precision to high-level brand storytelling.
* Experience collaborating with design, sales, and product teams in fast-paced, cross-functional environments.
* Familiarity with enterprise sales frameworks, MACH and Composable space, CMS, Personalization, DXP platforms or similar.
Mindset & Attributes
* Strategic communicator: able to influence how Amplience’s story is told, not just how it’s written.
* Commerce fluent: understands how technology impacts conversion, experience, and efficiency in retail.
* Collaborative: thrives in partnership with design, sales, and product marketing peers.
* Detail-obsessed: committed to precision, clarity, and consistency across every touchpoint.
* Story-driven: passionate about connecting data, design, and language to tell stories that resonate.
* Mentor-minded: willing to guide less experienced writers or stakeholders on messaging development.
What Success Looks Like
* Amplience’s value proposition and tone of voice are consistently clear, confident, and compelling across all sales materials.
* Amplience’s value proposition and tone of voice are consistently clear, confident, and compelling across all sales materials.
* Sales and Marketing teams actively rely on your content as the single source of truth for messaging and positioning.
* Product launches and key assets (decks, brochures, pricing guides) are delivered on time, at a high creative standard.
* Stakeholders view you as a strategic partner and trusted voice on narrative quality.
* Your work improves both content consistency and conversion performance across touchpoints.
* Sales materials consistently demonstrate measurable influence on opportunity conversion rates.
Benefits
Pension Scheme
· Auto-enrolled after 3 months' service
· Salary sacrifice scheme to maximise tax efficiency
· 5% employee contribution, matched by 5% from Amplience
· Pension broker: Titan Group (offers financial advice)
· Pension provider: Aegon (moved from Aviva in 2024)
Annual Leave
25 days paid holiday as standard
Length of Service Entitlement
UK Team Entitlement
3+ years continuous service | 26 days annual leave entitlement
4+ years continuous service | 27 days annual leave entitlement
5+ years continuous service | 28 days annual leave entitlement
6+ years continuous service | 29 days annual leave entitlement
7+ years continuous service | 30 days annual leave entitlement
Enhanced Maternity Leave
· 12 weeks full pay
· 12 weeks at 50% pay
· 15 weeks at statutory maternity pay (SMP)
· 13 weeks unpaid
Enhanced Paternity Leave
· 2 weeks full pay
Sick Pay
· Up to one month’s full pay per calendar year (at company discretion, with medical certificate)
Study Leave
· 5 days for employees on accredited long-term courses (12+ months)
Birthday Leave
· One paid day off during your birthday month
Company-Wide Recharge Days
· One day off per quarter for the whole business – rest, recharge, and reset
· All roles are laptop-enabled
· Working arrangements agreed with your line manager
· Freedom Fridays: Finish early on Fridays to support work-life balance (full-time employees only)
Holiday Buy Scheme
· Purchase up to 5 extra days per year, repaid through salary deductions
Cycle to Work Scheme
· Save on bikes & accessories via tax-efficient payments (Blackhawk Network)
Tech Scheme
· Purchase tech items and spread the cost over 12 months via salary deduction (Blackhawk Network)
Season Ticket Loan
· Advance loans available for travel tickets, repaid via payroll
Charity/Volunteer Days
· Up to 3 paid days a year for volunteering or charity work
Payroll Giving (CAF – Give As You Earn)
· Tax-free donations to UK charities, directly from your salary
Eyecare
· Reimbursement for a standard eye exam every two years
Employee Referral Bonus
· £1,200 / €1,400 / $1,500
· 50% paid at 4 months, 50% at 7 months post-hire
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In terms of career opportunities and vacancies, we will only use:https://www.amplience.com/careers/
https://careers.amplience.com/
Amplience will never use third party messaging services such as Telegram, WhatsApp, Messenger, Snapchat, WeChat, etc. to communicate with you.If you are using any other website or messaging application, even if it looks like Amplience, then it will likely be fraudulent. In which case, please notify us at: infosec@amplience.com .
At Amplience, we’re transforming how the world’s leading brands create, manage, and deliver content. We provide a powerful, unified platform spanning CMS, DAM, and Content Supply Chain solutions — built to help retailers move at the speed of ideas.
Headquartered in the UK and backed by two world-class private equity partners, we’re a 150-strong team driving innovation for more than 500 global brands. Our technology helps retailers and brands rethink how content powers commerce, streamlining every step of the content lifecycle — from the initial spark of an idea to the final moment of delivery.
Our vision is bold: A world where content moves at the speed of ideas.
Our mission is clear: To redefine how content powers commerce by optimising the entire content supply chain — from ideation to execution.
We work with some of the most respected brands in retail and lifestyle, including:
North America: Converse, Under Armour, Crate & Barrel, Tapestry, Ulta Beauty, Gap, Columbia
Europe: John Lewis, Boots, Otto, Frasers Group, JD Sports, Armani, Mars, ASDA, Primark, and Argos
As we scale, our focus is on deepening partnerships, expanding across brand portfolios, and unlocking new value through innovation and cross-selling opportunities.
Be part of Our Journey
Achieving our mission means doing things differently. It takes a team that’s ambitious, curious, and committed to shaping the future of commerce content.
That’s why we’re building a company where people bring their unique skills, character, and passion to a truly global team — one that learns together, grows together, and wins together.
Our people are stewards of the business, helping us succeed through care, commitment, and conviction.
In return, we offer flexibility in where, when, and how you work — because we know the best ideas don’t come from being tied to a desk or a clock.
It’s an exciting time to join Amplience. With new leadership, fresh momentum, and big ambitions, we’re ready for what’s next.
Our Hiring Process
We understand that finding the right fit is a two-way conversation, so we strive to make our hiring process transparent, respectful of your time, and clear at every stage.
While the specific steps may vary depending on the role, our process typically begins with an introductory conversation with our People team, followed by a meeting with the hiring manager. At this stage, you’ll learn more about the role, the team, and the journey ahead.
The hiring manager will outline what to expect, including opportunities to meet cross-functional peers, key stakeholders, and members of our leadership team.
Most roles include a panel interview and a short presentation, designed to give you the chance to showcase your thinking, approach and suitability for the role. We conclude with a 15-minute culture alignment conversation with the relevant department head, typically a member of our executive leadership team.
Throughout the process, we’re committed to open communication, timely feedback, and creating a positive candidate experience at every touchpoint.
Diversity & Inclusion at Amplience
At Amplience, we believe the best ideas come from a diverse mix of minds, backgrounds, and experiences. That’s why we’re committed to building an inclusive workplace where everyone feels they belong and can thrive.
Amplience UK Ltd. / Amplience, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, sexual orientation, gender identity or expression, age, disability, or protected veteran status.
We actively foster a culture where individuality is not just accepted but celebrated.
We encourage every team member to bring their whole self to work because when people feel safe to express themselves, they do their best work.
It’s the diversity of thought, experience, and perspective that fuels our ability to grow, innovate, and stay relevant. If you’re looking to be part of a company that values impact over hierarchy and creativity over conformity, Amplience might be the place for you.