Role Overview
As Digital Marketing Specialist, you'll play an equally important role across two core areas: paid digital advertising and email marketing, working closely with colleagues across channels. This is a hands‑on role for a confident digital marketer who combines data, creativity and channel expertise to grow awareness, engagement and conversion across our products, including membership, professional registers and CPD. You'll own our Google Ads activity (including Ad Grants), run paid social campaigns, and manage our external agency across Meta, LinkedIn and TikTok—leading the work, reviewing performance and ensuring activity delivers against strategy. You'll also plan and deliver targeted email campaigns and automated journeys, writing compelling copy that drives member acquisition, retention and engagement. Insight is central to the role: you'll set up tracking, build reports, turn performance into clear recommendations and continually optimise activity. You'll bring strong PPC expertise and SEO awareness (essential), solid email and copywriting skills, and an interest in using new tools— including AI— to work smarter and deliver impact.
Qualifications
We're looking for an experienced digital marketer with proven hands‑on experience in paid media/PPC and email marketing. You'll be confident managing campaigns across Google Ads (including Ad Grants) and paid social platforms such as Meta, LinkedIn and TikTok, with a sharp eye on budget optimisation and return on advertising spend. You collaborate well with creative teams and external agencies, stay ahead of platform changes, and can translate performance data into actionable insight for a range of audiences. You'll bring strong working knowledge of Google Analytics, campaign tagging, conversion tracking and audience segmentation, alongside experience delivering email marketing campaigns and automated journeys. You'll have a good understanding of SEO, landing page optimisation, GDPR best practices, and the ability to write clear, engaging copy across platforms. Highly organised and collaborative, you'll be comfortable owning multiple workstreams and combining analytical thinking with creativity. Formal marketing qualifications (particularly Google Ads certifications), CRM experience, familiarity with AI tools, and an interest or background in psychology would be an advantage.
Benefits
We have a friendly, supportive and values‑led working culture with an excellent benefits package that includes:
* Agile & flexible working
* Generous leave entitlement
* Occupational pension scheme
* Cycle to work scheme / free eye care vouchers / winter flu vaccinations
* Tailored learning & development
* Employee Assistance Programme
* Life Assurance
* Discounts scheme with national organisations
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