Job Description
The Director of Growth will define and deliver a growth strategy, unlocking significant untapped commercial value from an established customer base while driving step-change improvements in traffic, conversion, and lifetime value. You will own and scale acquisition and demand generation, leading performance across PPC, SEO, and digital marketing channels to accelerate sustainable, data-driven growth.
You will lead CRM and lifecycle marketing, designing personalised, insight-led customer journeys that increase engagement, cross-sell, retention, and frequency of use. In parallel, you will take full ownership of ecommerce performance end-to-end, optimising conversion through UX innovation, experimentation, and close partnership with product and engineering teams to deliver a best-in-class digital experience.
A key part of the role is evolving the proposition, identifying and unlocking new growth opportunities while challenging the status quo. You will also build strategies that drive repeat usage, loyalty, and long-term customer value, embedding lasting behavioural change across the customer base.
You will establish and lead a high-impact weekly trading rhythm, with clear KPIs, pace, and accountability for revenue, ROI, and growth delivery. Operating in a complex matrix environment, you will lead and influence cross-functional teams, embedding a high-performance, data-driven growth culture across marketing, digital, product, and commercial functions.