Job Title: Brands Activation Manager
Reports to: Signature Brands Development Manager
Depot: Northampton Depot
Overview
To own and activate internal and external regional activation of Signature Brands' portfolio development strategy. Be accountable for the delivery of annual objectives across Distribution, Volume, ROS, Cash, and GP %.
Main Duties
• Demonstrate a deep understanding of portfolio brands and the capability to deliver compelling and irresistible retailer propositions, including the ability to make cocktails.
• Create effective relationships with regional account managers and provide training and support to inspire step-jumped portfolio growth.
• Mobilise regional telesales to accelerate portfolio growth.
• Maintain existing and drive new distribution of Signature Brands products.
• Grow Rate Of Sale of Signature Brands via activation of portfolio investment plans.
• Expand the range and presence of Signature Brands' portfolio through activation of the Innovation launch strategy.
• Demonstrate expertise in investment tactics to maximise margins.
• Assess and activate events that deliver positive ROI dynamics.
• Manage POS placement, merchandising, and sampling.
• Host and attend key account sampling and promotional programmes, which you may run.
• Create bespoke cocktail menus to maximise Signature share of the menu and tailor drinks to the customer base of accounts.
• Build social media coverage and capture consumer and customer networks to maximise the reach of sampling and events.
• Act as a Brand owner across any given region.
Knowledge and Experience:
Key Skills: Functional
• Prioritise tasks and organise time efficiently.
• Develop and maintain close relationships with new and existing clients.
• Navigate targets and performance metrics.
• Develop regional plans; maintain and strengthen brand image and growth.
• Demonstrate commercial awareness.
• Fluency in Excel.
• B2B experience.
Key Skills: Behavioural
• Act as a Brand owner across regions.
• Consistently deliver results.
• Exhibit proactive leadership skills and mobilise others.
• Respond reactively to current events and leverage positive PR or marketing opportunities.
• Show drive to progress and excel in the role.
About LWC Drinks Ltd
LWC Drinks Ltd provides licensed establishments with bar and sundry supplies. We are the fastest-growing privately owned drinks company in Britain, ranked 24th in the Sunday Times PWC Profit Track 100. Our goal is to deliver the best customer service in the industry, employing over 1,500 people across 17 depots in the UK, with a Support Centre and Hub Distribution Centre based in Manchester.
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