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Specialist sales operations

Leicester
Donaldson
Sales
Posted: 9 October
Offer description

Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.

This hybrid role supports both sales operations/business development and internal training initiatives. The successful candidate will be responsible for generating business leads while also coordinating structured onboarding and training experiences for internal and external audiences. Strong communication, organizational skills, positive can-do attitude, and cross-functional collaboration are key.

Sales Operations / Business Development Responsibilities

Lead Generation & Market Research

Support business growth by identifying new opportunities and using data to target the right audiences.

1. Use market intelligence tools, CRM data, and external resources to identify new leads.

2. Research markets, companies, and trends to uncover opportunities.

3. Apply historical sales data and business insights to lead gen activities.

4. Log all lead data in internal systems (CRM), ensuring traceability of lead gen efforts. Collaborate with colleagues to create dashboards and reports that reflect generation and conversion progress. Responsible for incremental lead growth YOY.

Campaign Design / Outreach Support

Drive lead acquisition and improve conversion rate chance through creative, targeted campaigns.

5. Design and execute lead generation campaigns (e.g., targeted email campaigns, event invitations, newsletters etc).

6. Partner with sales, marketingand other stakeholders to align messaging and approach.

7. Contribute ideas for outreach initiatives tied to specific business goals, key markets or events.

Training Responsibilities

Onboarding Process Development & Training Management

8. Devise and implement a structured, multi-phase onboarding process for new hires, designed to be scalable. This includes developing a comprehensive onboarding manual that outlines each sales stage, learning objectives, and training agendas.

9. Set-up and managea functional, end-to-end onboarding process, including coordinating regular training sessions (offering refresher opportunities for current employees as well as onboarding/skill-building opportunities for new hires), and having regular announcements of upcoming training initiatives.

10. Coordinate Annual Sales Trainings such as Foundations, Season Maintenance, etc. Responsible for activities such as scheduling, reserving rooms, arranging teachers, ensuring necessary products are available for the training, etc.

11. Plan and organize quarterly regional webinars for external audiences, collaborating closely with trainers, presenters, and global counterparts to leverage existing webinar schedules and materials, ensuring that the content is adapted to regional requirements/nuances/cultures.

Documentation of Processes and Content

12. Develop and maintain a comprehensive sales toolkit that consolidates the full sales process into one clear, central resource, and includes key business process requirements and expectations, ensuring consistency, scalability, and effective selling across the organization.

13. Gather and organize all training materials, eLearning courses, and resources into easy-to-use digital manuals and libraries (ex. Workday/Rise) that are easily accessible to the sales organisation. Ensure regular review of content for accurate and complete information. Work with global teams to share and improve existing materials. Track and measure content uses and develop ways of increasing training materials.

14. Collaborate with managers, subject matter experts, and global teams to keep all documentation and resources current, relevant, and aligned with business goals.

15. Develop and maintain an EMEA Sales Operations Playbook, outlining processes, tools, workflows, and best practices for both lead generation and lead management.

The ideal candidate should have the following soft skills:

16. Self-Starter and Proactive
17. Detail Oriented
18. Motivated by task completion
19. Personable
20. Able to work independently but also a good team player
21. Patient and determined, capable of concentrating for long periods of time

Fluent English is a must-have. Fluency in other European languages is a bonus.

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