JOB TITLE – Assistant Association Sales Manager
DEPARTMENT – ICC Wales Sales
CONTRACT TYPE - Full Time – Permanent
LOCATION – International Convention Centre Wales (ICC Wales), Newport
ID – REQ6546
Join one of the UK’s most exciting event destinations
At ICC Wales, we don’t just host events, we create world-class experiences. From international conferences to industry-leading exhibitions, we’re proud to be one of the UK’s most innovative and dynamic venues.
We’re now looking for an ambitious, relationship-driven Assistant Association Sales Manager to join our high-performing sales team and help drive our continued growth in the association market.
The role
This is an exciting opportunity for a motivated sales professional looking to develop their career within the meetings, incentives, conferences and exhibitions (MICE) industry.
Working closely with the Head of Sales and Association Sales Manager, you’ll play a key role in identifying new business opportunities, building strong client relationships, and winning high-value events for ICC Wales.
You’ll be at the heart of the full sales cycle, from prospecting and bidding, through to client hosting and post-event review, ensuring a seamless and professional experience throughout.
What you’ll be doing
- Proactively identify and develop new association clients, building a strong and sustainable pipeline
- Support the bidding and tender process, including written proposals and face-to-face presentations
- Build long-term relationships to drive repeat business and client loyalty
- Promote and sell the full ICC Wales offering, including events, facilities and partnership opportunities
- Attend industry events, exhibitions and networking opportunities to represent the venue
- Conduct engaging client show rounds and site visits
- Work collaboratively across departments to deliver exceptional client experiences
- Maintain accurate CRM records, tracking all activity and opportunities
- Monitor market trends and competitor activity to strengthen your sales approach
- Contribute to achieving individual and team revenue targets
What we’re looking for
We’re looking for someone who is driven, personable and thrives in a fast-paced sales environment.
Essential:
- Sales experience (ideally within events, hospitality or a service-led environment)
- Strong communication and relationship-building skills
- Proactive, self-motivated and results-focused approach
- Excellent organisation and attention to detail
- Confidence in presenting, negotiating and influencing
- A genuine passion for sales and developing a long-term career
Desirable:
- Experience within conference, venue or association sales
- Knowledge of the association events market
- Experience with CRM or sales systems ( Momentus)
- Experience with bids/tenders and account management
What it’s like to work at ICC Wales
We’re proud of our collaborative, ambitious and customer-focused culture. You’ll be part of a supportive team that values innovation, encourages development and celebrates success.
In return, you’ll benefit from:
The opportunity to work at a flagship international venue
Career development within a leading hospitality and events group
Exposure to high-profile, global clients and events
A dynamic, professional and energetic working environment
Be Recognised and Rewarded
At ICC Wales, our people are at the heart of everything we do. As one of our valued Hospitality Heroes, you’ll be recognised for your contribution and supported to thrive — both personally and professionally.
Here’s just some of what you can look forward to:
- Career development from day one – access to training and opportunities to grow your career
- Exclusive discounts on food, beverage and hotel stays across our collection
- Reduced-rate leisure membership to support your health and wellbeing
- Free virtual GP service for convenient healthcare access
- 24/7 wellbeing support helpline
- NEST pension scheme to help you plan for the future
- Social Club
- Regular staff appreciation events
- Monthly and annual awards celebrating outstanding performance
Grow with Us
As a Celtic Collection employee, you will be able to say –
I am equipped, trained, and supported to do THE BEST JOB I CAN
I am PROUD to be part of The Celtic Collection and would RECOMMEND IT TO OTHERS
I work in an INCLUSIVE, FRIENDLY, POSITIVE and CONSTRUCTIVE environment
I am encouraged to LEARN, GROW and DEVELOP and to try new things in my role
I am THANKED and RECOGNISED for the work I do, and my VIEWS and IDEAS ARE VALUED
I am CRYSTAL CLEAR ABOUT OUR AMBITION, and I CAN CONTRIBUTE TO IT EVERY DAY
Why join us?
If you’re looking for a role where you can build meaningful client relationships, win exciting business, and make a real impact, this is your opportunity.
Bring your energy, ambition and passion for sales, and help us shape the future of events at ICC Wales.
Recruitment Info
In the event we receive a high number of applications, we reserve the right to close this campaign early. All applicants must have the right to live and work in the UK. Documented evidence of eligibility will be required as part of the recruitment process, in line with current UK Visas and Immigration regulations. The Celtic Collection is an equal opportunities employer and welcomes applications from all individuals, regardless of age or background.