Senior CRM Coordinator | Lancashire | up to £33k, 25 days holiday, Bonus, Paid birthday
A leading UK luxury retail brand is looking for a Senior CRM Coordinator to join their Digital and Brand Experience team. This is a full-time, permanent opportunity for someone passionate about customer engagement, data-led marketing and delivering high-impact CRM campaigns across multiple channels.
As a Senior CRM Coordinator, you'll play a key role in shaping how customers connect with the brand across email, SMS and direct mail, driving acquisition, retention and long-term customer value.
Key Responsibilities In the position of Senior CRM Coordinator:
1. Plan, deliver and optimise CRM campaigns across email, SMS and direct mail
2. Manage lifecycle and automated customer journeys end-to-end
3. Coordinate campaign timelines, creative briefs, approvals and deployment schedules
4. Use customer segmentation to improve engagement and targeting
5. Monitor campaign performance and turn data into clear insights and recommendations
6. Support database growth strategies across online and offline channels
7. Reduce churn and improve customer retention through targeted activity
8. Ensure compliance with CRM regulations and best practices across all channels<...