Job Description
We're looking for a Senior Digital Marketing Manager on a 12 month FTC to lead our paid search, app and video performance strategy. This is a high-impact, hands-on role where you'll own investment decisions across key channels, act as a digital subject matter expert, and collaborate across functions to drive measurable results.
You'll join the Acquisition team and report into the Head of Acquisition. The role also includes line management of one Performance Marketing Executive.
Core Responsibilities
* Lead and execute the strategy for Paid Search, App and Online Video marketing
* Build and optimise measurable testing plans to drive channel performance
* Collaborate with Product/Tech to enhance app marketing capabilities
* Apply attribution and incrementality models to assess impact and guide investment
* Work with Brand, PR and external agencies to deliver joined-up digital activity
* Act as a subject matter expert and share best practices across the Acquisition team
* Manage key platform partnerships (Google, Microsoft) to unlock innovation
* Translate performance data into clear, commercially relevant insights
* Line manage and coach one direct report
Who You Are
* Expert in Paid Search, App and Online Video campaign delivery (especially Google Ads)
* Strong commercial and analytical mindset, with Excel confidence
* Track record of running impactful digital campaigns using attribution and test-and-learn frameworks
* Collaborative and proactive in cross-functional environments (e.g. Product, Brand, Tech)
* Experienced people leader who coaches for performance and development
* Highly organised and able to manage multiple priorities in a fast-paced setting
Additional Information
Click here to see our company benefits !
Interview Process
* Call with a Talent Acquisition team member
* Initial interview with Hiring Manager and another team member
* Presentation exercise with team
* Final interview with stakeholders
Gousto is for everyone
Whether it's creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.
Everyone is welcome and we're looking for applications from people of all backgrounds and experiences.
Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And, if you're in a job share, why not just apply as a pair.
For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the flexibility and time together with colleagues. We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.
If you have a disability that you're worried will affect you during the interview process, please let us know and we will do our best to help you feel comfortable.
We'd love it if you could submit your application online. If you require an alternative method of applying, please let us know.
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