Job Description
* Work in collaboration with the Head of Marketing in all of the marketing strategies and activities for Performance Sports focussing primarily on Running, Training and Outdoor each season, driving brand and commercial growth.
* Manage the planning and delivery of the 360 marketing campaigns from ideation to building integrated launch plans with corresponding budgets, KPI's and deadlines.
* Build outstanding relationships and collaborate with the internal teams, including- PR, social, digital marketing, ecomm, email and retail to deliver campaigns across Sports Direct owned channels.
* Be the gatekeeper to performance sport seasonal calendar, campaign plans and launches, ensuring they are communicated through the business and delivered by each department.
* Communicate, align and brief relevant stakeholders on seasonal kick-offs, launches and commercial priorities
* Attend seasonal sell-in meetings with our commercial team + brand partners to align on priorities + product buys for the seasons ahead.
* Work with internal teams and partner agencies to produce post campaign wrap-up presentations for the business + all brand partners that have invested in the campaign.
* Build collaborative relationships with the Performance Sport marketing counterpart in each of our key brands as well as their wider team. Ensure they are fully bought into our seasonal calendar and marketing strategies/activities.
* Understanding brand partner budgets, opportunities and commercial needs and how we can take support and partner on.
Qualifications
* Prior experience of working in fashion, sport, lifestyle or retail
* Extensive Marketing experience
* Enjoys working in a highly collaborative 'best idea wins' environment to execute whilst also juggling multiple priorities
* Full understanding and proven track record of delivering outstanding integrated marketing campaigns
* Strong knowledge of marketing channels and project management skills
* Excellent planning and management skills
* Advanced communicator
* Passion for Sport - Running, Training, Outdoors
* Keynote/ Powerpoint experience
Additional Information
Along with your benefits package we also offer a wide range of perks for our colleagues:
Reward, Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Employee Welfare
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.