Group Head of Marketing
Citygate Head Office, Marlow
Permanent
Competitive package, negotiable based on relevant experience and Company Car
Role Overview
The Group Head of Marketing will be responsible for shaping and delivering the overall marketing strategy across the group's portfolio of businesses: Citygate Automotive, AutoLoadIt, Autoworks, and Citygate Leasing. This role requires a commercially driven, innovative leader capable of developing tailored marketing approaches for each business, while ensuring efficiencies, consistency, and maximum return on investment at a group level. The group Head of Marketing will also help shape and determine the future digital customer journey and oversee our adoption of a full automotive e commerce solution.
Key Responsibilities
* Define and deliver the marketing strategy for each business while aligning with overall group objectives.
* Ensure each business has a distinct positioning in its market with clear messaging and brand identity.
* Oversee marketing budgets for each business, ensuring efficient resource allocation and ROI tracking.
* Advise the leadership team on emerging trends, opportunities, and risks within automotive, mobility, and leasing markets.
* Drive showroom traffic, online leads, and aftersales retention through targeted campaigns.
* Build awareness and demand for vehicle logistics and movement services, targeting trade and business partners.
* Promote aftersales, service, MOT, and repair solutions to retail and fleet customers.
* Develop lead generation and brand presence in the competitive leasing and mobility marketplace.
* Lead integrated campaigns across digital, social, traditional, and event channels tailored to each business.
* Oversee websites, SEO, PPC, and digital lead-generation platforms to ensure optimal performance.
* Implement CRM and retention programmes to drive customer loyalty across sales and aftersales.
* Use data and analytics to measure effectiveness and inform decision-making.
* Conduct market research, competitor benchmarking, and customer profiling for each business unit.
* Champion the customer journey by identifying opportunities to improve engagement and retention.
* Monitor group reputation and manage PR, communications, and crisis responses as needed.
* Lead, mentor, and develop the central marketing team, ensuring skills match group needs.
* Foster strong collaboration with business heads and operational leaders to align marketing with commercial priorities.
* Manage external agencies, suppliers, and partners to deliver high-quality marketing support.
* Report regularly to the Group Board on marketing performance, impact, and return on investment.
Key Skills & Experience
* Senior-level marketing leadership experience across multi-business and multi-site organisations.
* Proven success in automotive, mobility, leasing, or logistics sectors (desirable).
* Strong understanding of digital marketing, lead generation, and customer retention strategies.
* Ability to manage multiple business priorities with a mix of B2B and B2C focus.
* Exceptional stakeholder management, leadership, and communication skills.
* Commercial acumen with a data-driven approach to decision making.
What's in it for you?
With our benefits there is something good for everyone. We're a progressive business that believes building a good team culture is not only good for everyone who works for us – but it makes a difference to how we engage with customers too. That's why when you join Citygate, you can expect to receive a wide range of impressive employee benefits including:
· Access to our in-house training academy for everyone
· Electric Vehicle (EV) Training levels 1- 4 for specific roles
· Internal career progression opportunities across our various brands and locations
· High street discounts
· Wellbeing portal
· Employee assistance programme
· Purchase, service and parts discounts
· Employee referral scheme
· Standard company benefits such as pension, life assurance cover, competitive holidays and cycle to work scheme
Why Citygate
Citygate is a highly successful, privately owned business that has grown significantly over the past twenty years to 650 employees across multiple locations including London, Berkshire, Hertfordshire and Buckinghamshire. We work with global brands (Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, SEAT, CUPRA, ŠKODA and Kia), provide excellent quality training and internal progression opportunities.
Job Types: Full-time, Permanent
Benefits:
* Company car
* Company pension
* Cycle to work scheme
* Employee discount
* Enhanced maternity leave
* Free parking
* Health & wellbeing programme
* Life insurance
* On-site parking
* Referral programme
Work Location: In person