Our client is a global mass and prestige beauty company with a portfolio of internationally recognised brands distributed across major retail and e-commerce channels worldwide.The organisation partners with leading high street beauty retailers, department stores and online beauty platforms to bring its brands to consumers across multiple international markets. With strong expertise in brand building, retail partnerships and multi-channel distribution, the company continues to drive growth across both traditional retail and digital channels.
The General Manager- UK & Ireland will lead the commercial performance of the company’s home market, overseeing relationships with key national retailers and online beauty partners while driving growth across multiple brands within the portfolio. This is a senior leadership opportunity for a commercially driven executive with strong experience working with major UK beauty retailers such as Boots, Superdrug, John Lewis and leading pureplay platforms such as THG and other online beauty specialists. The successful candidate will lead a cross-functional commercial and marketing team while ensuring alignment with global brand strategies and organisational objectives, contributing as a key member of the wider leadership group shaping the company’s global growth agenda.
Responsibilities
* Define and execute the commercial strategy for the UK and Ireland markets across a portfolio of brands.
* Lead relationships with key retail partners including national beauty retailers, department stores and leading online beauty platforms.
* Develop strong joint business plans with strategic partners including Boots, Superdrug, and key pureplay beauty retailers.
* Translate global brand strategies into successful local retail and e-commerce execution.
* Lead negotiations with major retail partners on trade terms, promotional activity and commercial agreements.
* Drive brand growth through effective investment strategies across retail and digital channels.
* Analyse sales performance, retailer data and market trends to inform commercial decision-making.
* Lead forecasting and demand planning processes to support accurate supply and commercial planning.
* Work closely with global brand, marketing and finance teams to ensure alignment across commercial initiatives.
* Lead and develop the local commercial and marketing teams, fostering a high-performance culture.
* Build strong internal collaboration across sales, marketing and operations to ensure successful execution of market strategies.
Experience Requirements
* Extensive commercial leadership experience within mass beauty in scaling brand/ business.
* Strong commercial experience with major UK beauty retail accounts such as Boots, Superdrug and department store partners.
* Experience working with online beauty retailers and pureplay platforms such as THG or similar digital partners.
* Deep understanding of the UK beauty retail landscape and commercial drivers within mass and prestige categories.
* Strong analytical capability with experience using sales data, forecasting and market insights to drive strategy.
* Demonstrated leadership in driving brand growth within the UK market, translating global brand strategy into high-impact local execution across media investment, PR, digital and retail activation.
* Experience working in a matrix organisation and collaborating with global teams.
* Excellent negotiation, communication and influencing skills.
* Proven leadership experience managing and developing commercial teams.
* Entrepreneurial mindset with the ability to balance strategic thinking with operational execution.
If you are a commercially driven leader with strong experience across the UK beauty retail/ pureplay landscape and are looking to lead a key market for a global beauty business, we would love to hear from you. Please apply with your CV to be considered for this opportunity.
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