The front-end focused Web Developer is a technical specialist who's passionate about creating exceptional website experiences that drive real business results. This role combines advanced technical skills with a proactive mindset, translating complex requirements into clean, performant solutions whilst making the difficult manageable for our clients.
Working within Laser Red's collaborative development team, you'll help clients stay "ahead of the click" by thinking two steps ahead – spotting potential issues before they pop up and finding innovative solutions that balance cutting-edge techniques with reliable, scalable code.
While WordPress and WooCommerce form the core of this role, you'll also have exciting opportunities to work with other cutting-edge platforms, including Laravel, Statamic, Magento, and Aero Commerce – broadening your skillset and working on diverse, challenging projects that keep you at the forefront of web development.
This position offers significant creative freedom within a team that believes in continuous improvement and learning from every project.
Responsibilities
Within this role, some of the key areas you will be responsible for are…
WordPress & WooCommerce Development
Build custom, responsive WordPress and WooCommerce websites using modern development practices
Translate Adobe XD & Figma designs and wireframes into clean, maintainable front-end code
Extend WordPress and WooCommerce functionality to meet specific client requirements without plugin bloat
Optimise product displays, checkout flows, and site performance to maximise conversions
Create custom WordPress themes, page templates, and lightweight plugins
Implement performance optimisation techniques including caching, lazy loading, and Core Web Vitals improvements
Multi-Platform Development Opportunities
Work with cutting-edge platforms including Laravel, Statamic, Magento, and Aero Commerce
Develop front-end solutions across diverse technology stacks and frameworks
Collaborate on ambitious projects that push the boundaries of what's possible with modern web development
Expand your expertise across multiple platforms whilst maintaining specialisation in WordPress/WooCommerce
Technical Excellence & Innovation
Write semantic HTML, PHP, modern CSS/SCSS, and JavaScript (ES6+) following best practices
Ensure cross-browser compatibility and responsive design across all devices
Integrate third-party APIs, payment gateways, and external services
Maintain version control using Git and collaborative development workflows
Champion accessibility standards (WCAG) and inclusive design principles
Stay current with WordPress core updates, security practices, and emerging technologies
Maintain bespoke Laravel sites, update core & third party packages via composer and carry out robust testing
Client Collaboration & Communication
Participate in client review calls, project demos, and technical discussions with transparency and honesty
Translate complex technical concepts into simple, understandable terms – making the difficult manageable
Collaborate with designers, project managers, and back-end developers as part of our collaborative spirit
Provide proactive technical input during project planning, thinking two steps ahead of potential challenges
Build genuine relationships with clients through honest communication and reliable delivery
Quality Assurance & Best Practices
Conduct thorough testing across browsers, devices, and user scenarios – doing the right thing every time
Implement and maintain coding standards that ensure scalable, maintainable solutions
Contribute to internal development processes with fresh ideas and continuous improvement mindset
Share skills and knowledge with colleagues, celebrating wins and learning from setbacks together
Embrace change and adapt to new technologies, tools, and client requirements.
Essential
The absolute must-haves:
3+ years of professional WordPress development experience, including HTML, CSS/SCSS, JavaScript & PHP.
Strong technical foundation in HTML5, CSS/SCSS, and modern JavaScript (ES6+)
WordPress expertise including theme development, custom post types, and hook system
API integration experience working with REST endpoints, JSON, and third-party services
Version control proficiency using Git for collaborative development
Responsive design mastery ensuring consistent experiences across all devices
Performance optimisation knowledge including page speed and conversion rate improvements
Desirable
Previous work with WooCommerce (training can be provided if less familiar)
Experience with Gutenberg block development and Advanced Custom Fields (ACF)
Understanding of accessibility standards and semantic HTML implementation
Knowledge of deployment pipelines, CI/CD processes, and GitHub Actions
Familiarity with performance monitoring tools and Core Web Vitals optimisation
Experience with conversion rate optimisation and e-commerce best practices
Understanding of SEO technical requirements and implementation
Experience with template files such as Blade and Twig
Understanding of Object Oriented Programming (OOP)
Understanding of the Model-View-Controller (MVC) pattern
Passionate about clean code, focusing on readability, commenting, isolation and templating
Working alongside other developers on the same project or feature, ensuring good communication
Multi-platform experience with Laravel, Statamic, Magento, or Aero Commerce front-end development
Advanced JavaScript frameworks knowledge, React) for complex interactive features
E-commerce platform expertise across multiple systems and their unique requirements
Personal Attributes
Passionate about development – genuinely loves what you do and brings energy to every project
Proactive problem-solver – thinks two steps ahead, spots issues before they become problems
Collaborative team player – thrives in our slightly quirky team environment where everyone's voice counts
Transparent communicator – explains technical concepts honestly and clearly to all audiences
Continuous learner – dedicated to levelling up and being better than yesterday
Adaptable and flexible – embraces change and finds effective ways around challenges
Quality-focused – believes in doing the right thing and maintaining high standards
User-centred mindset – considers customer experience in every technical decision
The Career Stuff
Competitive base salary of £35,000 – £40,000 based on experience and expertise
Real mentorship – Learn from experienced developers who genuinely want to see you succeed
Career progression – Clear path from Mid-level Developer to Senior and Team Lead roles (and beyond)
Multi-platform skill development – Opportunities to expand expertise across Laravel, Statamic, Magento, and Aero Commerce
Access to additional training and personal development opportunities
Collaborative learning environment – share skills, learn from colleagues, and brainstorm together
The Holiday & Flexibility Stuff
27 days off each year + Bank Holidays = 35 days holiday in total
Option to buy extra holidays*
Hybrid working arrangements after your initial onboarding period. Whilst we don't offer fully remote work, your visits to an office or client will be few and far between.
Flexible start/finish times so you can book personal appointments during work hours after your initial probation period
Paid time off for giving blood
The Money Stuff
£500 onboarding bonus
End of year bonuses
Bonus scheme for helping us recruit great people
Quarterly commission scheme for any sales you make**
Additional pension scheme contributions*
Financial support
Cycle to work scheme
Sick pay scheme*
The Human Workplace Stuff
No corporate stuffiness – just brilliant people doing brilliant work
Advocates of mental health and free professional counselling sessions
Casual dress code
Bring your dog to work
Bereavement support
The Fun Stuff
Fun social activities – recent examples include Alton Towers, Hallowscream Scare Fest, Ready Steady Bake, team meals out, monthly walks
Annual summer BBQ – bring along partners and family
Big Christmas party (partners included)
4x Agency Days a year (full day of activities and training)
Charity and fundraising activities and support for things close to your heart
The Laser Red Stuff
Red Converse – if you make the cut
Premium equipment and tools – whatever you need to produce exceptional work
Access to cutting-edge projects – work with premium clients across multiple platforms and technology stacks
Diverse project portfolio – from WordPress e-commerce to Laravel applications, Statamic sites, and Magento stores
*Length of service eligibility criteria apply
**Must meet qualifying criteria