Chief Marketing Officer – Consumer Scale-up £200k base + bonus + LTIP
Chief Marketing Officer – Consumer Scale-up £200k base + bonus + LTIP
Founded in 2016 as part of a venture portfolio, this consumer platform has achieved impressive year-over-year growth, successfully supporting over 4 million customers across the UK with a recent announcement of profitability.
Enjoying the backing, investment, and support of a well-known household brand, the company is primed for a high-calibre, growth-focused marketing leader to join as Chief Marketing Officer and accelerate its ambitious growth plans alongside a dynamic and impressive C-Suite.
This is an exceptional opportunity for a senior marketing leader eager to embrace an autonomous, high-impact C-Suite role within a vibrant B2C scale-up. The brand offers the ideal blend of structure, maturity, and development support to ensure success in a fast-paced and purposeful environment.
As the most successful entity within the portfolio, the business retains a unique, standalone identity with an ambitious vision to expand geographically, diversify products, and respond to the evolving needs of future consumers.
In the role of CMO, you will shape and deliver a transformative marketing strategy, strengthen the brand, and elevate customer experience to fuel rapid growth. With oversight of brand, performance, acquisition, retention, CRM, and offline marketing functions, you will lead a team of 15+, driving impact across all customer touchpoints.
As Chief Marketing Officer, your key duties will include:
* Developing and implementing a transformative marketing strategy aligned with the company’s ambitious growth plans.
* Accelerating customer acquisition and retention, with a sharp focus on enhancing lifetime value through creative and data-led campaigns.
* Leading and mentoring a multidisciplinary marketing team of 15+, fostering a collaborative, high-performance culture.
* Managing and optimising a £10M+ marketing budget with rigorous focus on ROI and efficiency.
* Overseeing brand, performance, acquisition, retention, CRM, and offline marketing functions to ensure impact across all channels.
* Partnering closely with the CEO and CPTO to align vision, product strategy, and customer experience.
* Establishing clear reporting and performance metrics to guide marketing execution.
* Identifying and exploiting new market opportunities to expand reach and drive commercial growth.
* Championing responsible, customer-first marketing practices while ensuring compliance within a regulated sector.
* Building and maintaining strong partnerships with external agencies to extend brand reach and impact.
As the Chief Marketing Officer, you will;
* Bring demonstrable experience of scaling consumer businesses from £80M to £250M+ revenue.
* Have deep expertise in direct-to-consumer marketing strategies, both online and offline.
* Possess extensive experience across both start-up and scale-up environments, with the ability to thrive in fast-growth, high-change settings.
* Demonstrate proven success in managing marketing budgets of varying sizes, from lean, early-stage investment through to large-scale, multi-million-pound allocations, always with a rigorous focus on ROI and commercial impact.
* Be an inspiring leader with a track record of building and developing high-performing, multidisciplinary teams.
* Show strong commercial acumen and data-led decision-making capability.
* Exhibit resilience and adaptability in a fast-paced, evolving scale-up environment.
* Possess outstanding communication and stakeholder management skills, with the ability to influence at all levels.
* Bring passion for brand storytelling, customer experience, and innovation.
This is an incredible opportunity to lead the marketing function of a high-growth scale-up and leave a lasting legacy in one of the UK’s most dynamic consumer businesses.
For a confidential conversation, please either connect or apply here. We cannot wait to tell you more…
We care deeply about diversity and consider each application with care and responsibility.
Due to the high number of applications during this period, we are unable to respond to everyone personally but want to reassure you that all applications are reviewed in detail. If you do not hear from us within three weeks, it is likely your profile is not aligned with our client’s requirements.
Our network means the world to us, and we would love to connect, so please follow our organisation on LinkedIn for future opportunities and insights.
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Consumer Services
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