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Marketing operations & performance manager

Bromsgrove
The Best Connection
Performance manager
€48,500 a year
Posted: 27 March
Offer description

Marketing Operations & Performance Manager

£46,000 – £51,000 + excellent benefits | Hybrid working

Ready to shape the future of a national marketing function?

The Best Connection Group Limited is looking for a commercially minded Marketing Operations & Performance Manager to help evolve our marketing into a structured, insight‑led, growth engine.

If you thrive in a role that blends strategy with hands‑on delivery — and you love turning data into impact — this is your chance to make a genuine mark in a business going through exciting transformation.


Why this role matters

Reporting to the Head of Marketing, you’ll be the driving force behind our performance optimisation, marketing governance, sales enablement, and the development of a high‑performing team across both B2B and B2C activity. This is a pivotal hire — one that will shape how our 80+ branches, commercial teams, and national accounts engage with marketing.


What you’ll be doing


1. Own Performance Marketing & ROI

* Manage and optimise a £250k+ paid media budget
* Build clear CPA metrics and reporting
* Test and expand channel mix, including paid social
* Deliver monthly performance insights and recommendations
* Reduce cost-per-acquisition and mitigate channel risk


2. Transform Local Branch Marketing (80+ locations)

* Create a scalable branch marketing framework
* Introduce more robust budget governance
* Reduce reactive demands through improved processes


3. Strengthen National Sales Enablement & ABM

* Build repeatable frameworks for tenders and QBRs
* Structure and grow ABM activity
* Coordinate high‑quality B2B content and assets
* Partner with Sales Leaders to align activity to commercial priorities


4. Lead Regulatory & External Communications

* Coordinate messaging around legislative and regulatory change
* Ensure accuracy, clarity and risk management
* Work closely with Legal, Operations and external partners


5. Lead & Develop a Growing Team

* Line manage two Marketing Associates (B2B & B2C)
* Improve planning, prioritisation and workflow discipline
* Strengthen data literacy and commercial awareness
* Protect the team from unnecessary scope creep
* Source and manage external partners
* Ensure agency output aligns with performance objectives


What we’re looking for

* 5+ years in marketing, ideally in recruitment, B2B services or multi‑site environments
* Strong digital analytics and ROI reporting skills
* Experience implementing marketing processes and governance
* Confident communicator with strong stakeholder management
* Experience managing and developing junior team members
* Comfortable operating both strategically and hands‑on


What you’ll get

* Free on‑site parking
* Cycle to Work scheme
* Optional employee benefits platform
* Hybrid working after probation


About The Best Connection

With over 35 years of success and 80+ branches, The Best Connection is one of the UK’s leading employee‑owned temporary recruitment agencies. We support key sectors including industrial, driving, aviation, commercial and care.

As an employee‑owned business, your voice genuinely matters. You’ll join a culture built on collaboration, contribution and shared reward — including access to profit‑sharing opportunities.

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