Digital Marketing Manager
Location: Bolton – Hybrid (2/3 Days in Office per week)
Salary: £45,000 – £50,000 per annum
Are you a strategic thinker who’s not afraid to get hands-on?
We’re looking for an experienced Digital Marketing Manager to lead and deliver digital growth across two exciting brands - one B2B and one B2C in an ever expanding company. This is a hybrid role based in Bolton, combining high-level planning with hands-on execution across a broad digital remit.
Key Responsibilities:
* Develop and implement digital marketing strategy across both brands.
* Lead in-house social media strategy and content delivery.
* Oversee website management, content optimisation, and UX improvements.
* Use data and analytics to measure performance and refine campaigns.
* Collaborate with digital agencies on Paid Social, PPC, SEO, and display.
* Manage digital marketing budgets and track ROI.
* Support and mentor a Digital Marketing Executive.
* Work closely with internal stakeholders to align digital with broader business goals.
What We’re Looking For:
* Proven experience in a digital marketing leadership role.
* Strong understanding of the digital marketing mix: SEO, PPC, paid social, email, content, and analytics.
* Experience across both B2B and B2C sectors.
* Hands-on approach with a strategic mindset.
* Confident managing external agencies and internal resources.
* Skilled in using digital tools such as Google Analytics, AdWords, and CMS platforms.
Benefits:
* Hybrid working: 2–3 days per week in the Bolton office.
* Competitive salary between £45,000 – £50,000.
* The opportunity to shape and lead digital across two brands.
* Friendly, collaborative team environment.
* Room to grow within a forward-thinking organisation.
Ready to take your digital marketing career to the next level?
Apply now or call 07514950292 or email elliott@forwardrole.com