Mission: Own and scale profitable growth. Turn paid media into a predictable engine of acquisition by mastering platform performance, obsessing over creative testing, and increasing spend at equal or better efficiency - all while respecting the emotional intelligence of the brand. THE ROLE You are the performance heartbeat of the business. You own our paid media machine end-to-end: strategy, execution, creative testing, forecasting, pacing, and results. This is not an “agency quarterback” role. This is a hands-on media buyer and growth strategist role inside a fast-moving, founder-led eCommerce brand where every pound must work. You will manage Meta (our core), TikTok, Google, YouTube, Pinterest and emerging channels. You’ll sit in the Trading Engine, working tightly with the Trading Director and Performance teams to deliver and scale profitable revenue. What You’ll Do Own Paid Growth Strategy Build and evolve the paid acquisition strategy across all channels, grounded in CAC, LTV, AOV, ROAS and net MER. Set the monthly weekly budget outlook and own pacing to plan. Identify opportunities to scale spend when and only when the efficiency is there. Become the Architect of Our Creative Testing Engine Design a structured, always-on testing framework: hooks, formats, angles, messages, audiences, creators. Turn insights into briefs for Content, Creative and Social - and push creative harder when needed. Ship new ads constantly to keep the algorithm fed and scaling conditions strong. Hands-On Channel Execution Launch, scale, pause and optimise campaigns daily. Own targeting, exclusions, bidding strategies, frequency controls and funnel buildout. Understand platform changes, algorithm shifts, attribution quirks and territory nuance - and adjust without being asked. Build a channel diversification roadmap with clear tests and expected returns. Forecasting, Pacing & Revenue Contribution Produce your own budget - and own it. Forecast spend, revenue, efficiency and contribution margin with clarity and confidence. Monitor performance vs plan in real time and course-correct proactively. Reporting & Insight Leadership Own all paid KPIs: ROAS, CAC, MER, CTR, CVR, Spend, Contribution %. Deliver weekly insight packs to the Trading Director: what happened, why, and what’s next. Make recommendations that affect not just ads, but trading, site, promotions and creative. What Great Looks Like You’re a platform expert. Deep hands-on experience in Meta at scale; you understand its inner workings, not just the surface-level buttons. You think in economics, not vanity metrics. CAC, MER, LTV, and contribution margin shape your decisions. You know how paid media influences the entire P&L. You’re relentless about testing. Every hypothesis gets tested. Every test has a purpose. You love creative performance as much as media buying. You scale responsibly. You know how to push spend without blowing efficiency - and when to pull back instantly. You’re commercially sharp. You understand founder-led businesses where spend must perform, not just run. You’re calm, clear, and structured. Even when scaling aggressively or troubleshooting performance dips. You love growth. You are motivated by beating targets, increasing revenue, and pushing accounts forward. Experience Required Proven success managing high-growth paid media accounts (£200k–£1M per month desirable). Deep Meta experience; strong TikTok/Google experience a bonus. Demonstrated ability to run structured creative testing at pace. Strong forecasting, budgeting and pacing experience. Ecommerce/DTC background required. Comfortable working in a fast-moving founder-led brand where you own your numbers. OUR VIBES If you associate with these then we want to hear from you: We’re scrappy and tenacious - we roll up our sleeves and make things happen. We put the customer first - their experience guides every decision. We think big - because why not make magic? We move fast - we test, pivot, and double down on what works. We speak with calm, considered clarity - no spin, no ego. We back each other and have fun - we celebrate the wins and enjoy the ride.