Job Description
Paid Media Consultant (Retail)
Salary Up to £55,000 (depending on experience)
London (Hybrid – 3 days per week in-office)
About the Role
We’re looking for a Paid Media Consultant to support and optimise paid media campaigns for a portfolio of retail clients. You’ll work across core biddable channels, helping to deliver performance-led campaigns that drive revenue, efficiency, and growth.
This role is ideal for someone with solid hands-on paid media experience who enjoys problem-solving, data analysis, and working closely with clients and internal teams.
Key Responsibilities
Paid Media Execution & Optimisation
* Build, manage, and optimise paid media campaigns across paid search and paid social
* Support retail-focused strategies across search, shopping, and social platforms
* Optimise towards retail KPIs including ROAS, CPA, revenue, and efficiency
* Manage budgets, pacing, and in-flight optimisations
Performance Analysis & Insights
* Monitor performance daily and identify trends and opportunities
* Produce clear and accurate performance reporting
* Translate data into actionable insights and recommendations
Client & Team Collaboration
* Act as a day-to-day paid media contact for assigned retail clients
* Support performance updates, reporting, and recommendations
* Work closely with Managers, Account Leads, and channel specialists
* Collaborate with creative and data teams to improve performance
Continuous Improvement
* Support testing across creatives, audiences, keywords, and formats
* Stay up to date with platform updates, automation, and best practices
* Contribute to paid media documentation and process improvements
Skills & Experience
Required
* 2–4+ years of paid media or performance marketing experience
* Hands-on experience across paid search and/or paid social
* Experience working with retail or ecommerce accounts
* Strong analytical skills and attention to detail
* Confident communicator, comfortable working with clients
Preferred
* Agency experience
* Experience with Google Ads, Shopping, Performance Max, and Meta Ads Manager
* Familiarity with product feeds and retail performance metrics
Working Pattern
* Hybrid role with 3 days per week in our London office
* Remaining days worked remotely
What Success Looks Like
* Campaigns are well-structured, optimised, and driving retail growth
* Insights are commercially focused and actionable
* Clients and internal teams trust your recommendations
* You continue to grow in responsibility and impact