About The Role
The AI‑Powered Content Systems Senior Manager is responsible for defining and operationalising a scalable, AI‑enabled content strategy that supports the customer journey across global marketing programmes, combining hands‑on content expertise with system design and workflow development. The role establishes standards, governance, and automation to enable teams to efficiently produce technically credible, strategically aligned content reflecting Hexagon’s brand voice and measurement leadership.
What You’ll Do
* Define and execute a content strategy aligned to the full customer lifecycle, from awareness through advocacy.
* Design and implement scalable AI‑powered content systems, templates, workflows and governance models.
* Create high‑impact content using AI tools while ensuring quality, technical accuracy and brand compliance.
* Establish global standards and best practices for AI‑generated and AI‑assisted content.
* Build and manage a structured, measurable content production pipeline.
* Transform existing customer and product content into modular, reusable digital assets.
* Develop scalable video and multimedia content frameworks.
* Partner with Marketing Operations to integrate automation, performance metrics and analytics.
* Implement global optimisation best practices across digital content.
* Lead and mentor designers, content contributors and external agencies.
* Train internal teams on AI tools, workflow adoption and content governance standards.
Qualifications
* Bachelor’s degree in Marketing, Communications, Journalism or a related field, or equivalent experience.
* 8+ years of experience in B2B content strategy and creation within technical or industrial environments.
* Demonstrated experience building scalable content systems and structured workflows.
* Hands‑on experience with AI content tools such as Jasper or comparable platforms.
* Strong understanding of content governance, quality assurance and brand consistency.
* Proven ability to manage complex, cross‑functional marketing initiatives.
* Experience leading creative contributors, designers or agency partners.
* Strong project management and organisational skills.
Preferred Qualifications
* Experience implementing global optimisation best practices within enterprise organisations.
* Experience with content experience platforms such as PathFactory or similar tools.
* Familiarity with manufacturing, metrology, digital reality or industrial technology sectors.
* Experience developing scalable video production workflows.
* Experience integrating AI tools with marketing automation platforms.
Work Environment
This role operates in an office or remote setting using standard business technology, including computers and digital collaboration tools. It requires regular cross‑functional collaboration across global teams and may require occasional travel. Employees must be able to perform each essential job function satisfactorily and, if requested, reasonable accommodation may be provided to enable employees with disabilities to perform essential job functions, absent undue hardship.
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