Welsh language skills are essential for this role.
S4C is looking for an inspirational Head of Marketing to lead on the promotion, engagement and development of the S4C brand at a crucial time in the service's history as we implement our new strategy, S4C – More than a TV Channel.
In a competitive, multi-platform broadcast landscape, the role requires a deep understanding of brand and promotion with a passion for engaging audiences and creating campaigns that capture attention and attract new viewers.
At S4C, we are passionate about creating a positive, active and inclusive working environment that reflects our core values which require members of staff to be:
Be Your Best, Proud of S4C, Celebrate Everyone, GoForIt.
This is an exciting time to join S4C at the beginning of a new chapter in its history under the care of a new Chief Executive and Chairman. You will be expected to contribute to the success of our new five-year strategy by leading and implementing a new marketing plan to help grow audiences, raise profile and improve S4C's perception in a highly competitive climate.
We are looking for an individual who is passionate about S4C's content and has an innovative digital vision to engage and create an impression with new audiences.
What will you do?
Reporting to the Director of Communications and Marketing, you will be responsible for leading teams of creative individuals with diverse expertise – a marketing team that organises and co-ordinates promotional campaigns across platforms and a creative team that produces promotional assets for S4C and its range of content campaigns – inspired by S4C's promotional strategy.
As Head of Marketing, you will be a key part of a team of heads of department responsible for promoting S4C and all its content – working closely with the Head of Communications and the Head of Streaming and Digital to ensure successful integrated campaigns – as well as the Head of Audience Research for insights about our audiences.
With the support of your team leaders, you will be responsible for implementing an ambitious marketing plan in order to realise the objectives of our promotion strategy and develop digital innovation in marketing to ensure success in attracting new audiences and expanding viewing.
This is an important role and very visible both inside and outside the organisation. You will be required to build strong relationships within the sector with production companies and other stakeholders. Within S4C, you will work closely with individuals across the organisation rooting our Code of Culture in all aspects of work and behaviour and promoting fairness and inclusion in the workplace.
Location: Carmarthen / Cardiff / Caernarfon (minimum 3 days at an office)
Salary: £63,457.00 per annum
Contract: Permanent
Working hours: 35.75 per week. Due to the nature of the position, flexibility is expected, which includes working outside office hours, some weekends and bank holidays.
Holidays: In addition to the statutory bank holidays, you will be entitled to 26 days of paid holiday per year. (Please note that the annual leave will be pro rata if working part time).
Pension: Paid staff are entitled to join a Group Personal Pension Scheme subject to the terms of any existing scheme which is amended from time to time. If you are a member of the Group Personal Pension Scheme, S4C will contribute 10% of your basic salary to the Scheme. You will be expected to contribute 5%.
Travel: Travel between offices, on visits and to events will be part of the job, usually within the United Kingdom.
Applications
Applications should be sent by 9am on 31 March 2026 to Pobl@s4c.cymru or People and Culture Department, CanolfanS4C, Yr Egin, Carmarthen, SA31 3EQ.
Interview Date: 21 April 2026, location TBC.
CV’s will not be accepted.
Applications may be submitted in Welsh. An application submitted in Welsh will not be treated less favourably than an application submitted in English.
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