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As a Marketing Manager, you will be responsible for leading event marketing initiatives while driving digital marketing execution across social and web channels.
You will be comfortable working under pressure to tight deadlines and managing multiple projects simultaneously working closely with internal stakeholders, external vendors, and affiliates/partners to deliver engaging experiences that enhance brand awareness, drive engagement, and generate leads.
From pre-event promotion to post-event follow-ups and KPI tracking, you will ensure our events and campaigns are seamless, impactful, and aligned with our business goals.
Key Accountabilities
* Lead overall event coordinationwith internal teams and external partners, proactively horizon scanning for opportunities to attend and sponsor market leading events.
* Plan, promote, and manage pre-event marketingto maximise attendance and engagement.
* Execute on-the-day event managementfor both in-person and virtual events to ensure smooth operations.
* Oversee post-event follow-up and data management, ensuring leads and insights are properly captured and actioned.
* Track event performanceby defining and reporting on key KPIs and ROI.
* Events Datamanage and report on events related data including guest information and suppliers.
* Manage social media campaignsto promote events, thought leadership, and brand engagement.
* Data Managementto support broader marketing efforts including managing both large and small datasets.
* Update and optimise website content and event landing pagesworking with the wider Marketing & CX team to ensure event registration pages, writeups and other pages are compelling and drive conversions.
* Collaborate with designers and content teamsto create marketing assets that align with event promotions and brand messaging.
Knowledge and Experience
* 5+ years experience in event management or a related role
* Strong event planning and coordination skills with experience managing in-person and virtual events
* Experience running pre-event, live-event, and post-event marketing campaigns
* Knowledge of social media, web content management, and digital marketing tools
* Strong ability to track and analyse event performance metrics
* Ability to manage multiple projects, deadlines, and stakeholders simultaneously
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