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Position: SEO Manager
Work Location: Poole Office (Hybrid) OR UK Remote
Type: Full time, Permanent
What you will be doing:
We're hiring an SEO Manager! Join our digital team to lead organic growth across our Magento and Shopify DTC platforms. In this role, you'll drive traffic, revenue, and brand visibility through technical SEO, on-page optimisation, and content strategy. You'll collaborate closely with merchandising, content, and engineering teams to maximise search performance and business impact.
Key Responsibilities
Organic Performance Analysis & Reporting
* Analyze and interpret organic performance data (traffic, conversions, revenue) to identify trends, opportunities, and risks.
* Provide actionable commercial insights to improve product and category rankings, ensuring alignment with business goals.
* Monitor and report on keyword visibility, share-of-voice, and SERP real estate using tools like Google Search Console, GA4, SEMrush, and Ahrefs.
* Develop and track key SEO KPIs to assess the performance of the DTC platform and inform strategic decisions.
Technical SEO Stewardship
* Conduct regular technical audits to resolve crawl, indexing, site speed, and structured data issues.
* Oversee implementation and maintenance of HREFlang tags for international and language targeting.
* Manage foundational SEO elements including sitemaps, robots.txt, canonicalization, and schema markup.
* Collaborate with engineering teams to ensure timely implementation of technical fixes.
* Develop strategies for internal linking, canonical tagging, and duplicate content mitigation.
Content & Category Optimisation
* Lead keyword research and mapping across PDPs, category pages, and informational content.
* Optimise meta tags, headers, and internal linking structures for SEO and user intent.
* Set content standards for product detail and category pages to balance SEO impact with brand voice.
* Partner with UX/UI and content teams to ensure SEO is integrated into the user experience.
* Create detailed SEO briefs for blogs, landing pages, FAQs, and other site content.
* Analyse SERP features and “People Also Ask” trends to guide content ideation and gap analysis.
* Advise copywriters on SEO best practices including E-E-A-T, entity optimisation, and content freshness.
* Drive strategies to win featured snippets, position zero, and other rich results.
* Monitor emerging answer engine surfaces (Google AI Overviews, Bing Copilot, ChatGPT, etc.) to understand citation and authority signals.
* Optimise onsite and offsite content to increase brand visibility in AI-generated answers.
* Build and maintain a prompt library for common consumer and brand queries, identifying gaps and inaccuracies.
* Collaborate with PR, social, and influencer teams to seed authoritative third-party mentions.
* Create GEO dashboards to track impressions, citations, and traffic from generative answers, integrating these into overall organic growth reporting.
Skills and Qualifications needed to be successful in this role:
* 5+ Years of SEO/DTC experience in premium consumer goods businesses.
* Deep understanding of organic search metrics, technical SEO, and content optimisation.
* High level of expertise with SEO tools, GA4, and Adobe Analytics.
* Fluent in English (Fluency in French would be an asset but not critical)
* Excitement about joining a mid-size yet growing company with fast-growing brands!
* Authorized to work in the UK on a full-time basis
What do we offer?
* Competitive compensation package depending on experience and skills
* Flexible work policy with regards to working hours and work from home
* Increased flexi-days package after 1 year of service
* Employee assistance counselling line
* Employee discounts on all our EMEA products
* Lunch and Learns
* Company closure between Christmas and New Year’s
* The chance to work in an international, diverse, and inclusive environment!
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
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Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
About Us
Why Join Helen of Troy?
We are proudly powered by our exceptional people, who feel and act like passionate owners. Every day, their experience and skills build superb businesses and create best-in-class capabilities in every corner of our company.
We cultivate careers and celebrate our shared success as we create long-term sustainable value together.
With over 50 years of experience, we are just getting started. We elevate lives. We soar together. We are Helen of Troy.
# WeAreHelenofTroy #ElevatingLives #SoaringTogether
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