Job Description
Location: Northampton
About the Role:
Are you a creative and strategic marketing professional with B2B expertise? Our client is seeking a Marketing Manager to lead and execute impactful marketing initiatives that drive brand awareness, generate qualified leads, and support sales enablement. This key role involves collaborating with sales, product, and leadership teams to align marketing efforts with business objectives and contribute to company growth.
The Ideal Candidate:
Experience:
* Proven success in B2B marketing, with a track record of implementing innovative ideas effectively.
* Strong experience in campaign development, demand generation, and digital marketing.
* Demonstrated ability to manage exhibition planning and industry events.
Skills:
* Excellent communication, project management, and stakeholder engagement capabilities.
* Creative mindset with strong copywriting and proofing skills.
* Proficient in email campaign development and marketing automation tools.
* Analytical skills to measure performance and drive data-informed decisions.
Qualifications:
* Relevant marketing experience in a B2B environment. (No specific degree mandated but aligned with professional marketing experience.)
Key Responsibilities:
1. Develop and implement integrated B2B marketing strategies aligned with company goals.
2. Own the marketing calendar and campaign roadmap including digital, events, and content.
3. Drive lead generation campaigns utilising email, paid media, SEO/SEM, and webinars.
4. Manage website, SEO, PPC, and social media to increase traffic and engagement.
5. Create high-impact content such as case studies, whitepapers, and sales collateral.
6. Collaborate with sales to develop tools, presentations, and