About Luna Daily
Luna Daily is redefining body care - creating high-performance products designed for real bodies, real routines, and real life. We're a fast-growing, globally ambitious brand with major retail partnerships across the UK and US, building a brand that wins both hearts and shelves - and increasingly, screens.
The Role
This is a high-impact, omnichannel brand role.
As Global Brand, Digital & Retail Experience Manager, you'll own how Luna Daily shows up across every retail, market, digital and partner touchpoint - from Ulta and Boots to Amazon, DTC and brand-owned channels.
You'll be the executional bridge between brand, retail, digital, commercial and content, ensuring every campaign, launch and activation is flawlessly delivered, unmistakably on-brand, and commercially effective.
This role is about turning big brand ideas into retail and digital results
What We're Looking For
Strong experience in brand marketing with a retail-first mindset
Proven track record delivering complex retail launches and activations
Commercially minded - understands sell-through, conversion and retailer KPIs
Confident managing agencies, timelines and multiple stakeholders
Fluent in both brand storytelling and retailer expectations
Highly organised, proactive and detail-obsessed
Comfortable working across time zones and fast-moving environments
Experience in beauty, body care, skincare or CPG is a strong plus.
What You'll Do:
Brand Guardianship & Global Campaigns
Own and evolve global brand guidelines, tone of voice and creative guardrails across online and offline touchpoints
Partner with Founder, Brand Lead and Creative teams to deliver global campaigns from concept through production to final assets
Create and manage global asset toolkits across retail, social, paid, PR and international markets
Help maintain a central brand asset hub used by teams, agencies and retail partners
Maintain the global brand calendar to ensure cross-functional alignment
Act as the gatekeeper of brand consistency across all channels and partner sites
Retail Activation & Launch Excellence
Lead planning and execution of all major retail launches and priority moments
Own end-to-end retail rollout including toolkits, PDP content, in-store merchandising, sampling and activations
Ensure retailer PDPs, A+ content and brand imagery are campaign-ready and optimised
Manage activation agencies and production partners
Deliver experiential activations, roadshows and retail events
Translate brand campaigns into retail-ready creative that drives conversion
Partner closely with field teams to support retail education and execution
DTC & Digital
Website, PDP & On-Site Experience
Own updates across the Luna Daily website and retailer sites
Manage freelance dev and design resource where required
Oversee PDP merchandising, copy, imagery, modules and promotional banners
Brief designers/agencies on digital refreshes and campaign launches
Continually optimise digital storytelling and UX journeys
Paid Media & Digital Campaigns
Act as key POC for external paid media partners across Meta, Google, TikTok and retail media platforms
Ensure paid campaigns align to brand launches, retail priorities and DTC moments
Copy & Content
Write and refine product copy, PDP storytelling, campaign messaging and UX microcopy
Ensure all digital copy aligns to brand TOV and retailer requirements
CRM & Owned Channels
Oversee email and SMS planning and scheduling via external agencies
Ensure CRM supports brand campaigns, launches and retail moments
Optimise lifecycle and campaign messaging based on performance insights
Manage agency performance, output quality and budget alignment
Reviews, Ratings & UGC
Manage reviews platforms and ensure strong coverage across hero SKUs and NPD
Coordinate review seeding strategies with social, creator and retail teams
Curate UGC for PDPs, website and retail toolkits
Feed review insights back to product and marketing teams
Partner Enablement & Relationships
Act as day-to-day marketing contact for key retail partners
Deliver retailer training decks and field team education materials
Manage co-marketing timelines, submissions and approvals
Identify cross-brand partnership and promotional opportunities
Align brand, agency and retail calendars
Creator, Social & Paid Amplification
Connect creator, social and paid workstreams to retail conversion
Brief influencers and creators on retail-led content needs
Commission UGC and creator assets for PDP storytelling
Partner with Paid Media to amplify content in priority regions
Commercial Impact & Reporting
Track sell-through, traffic and conversion across key retail partners
Track DTC performance across CRM, paid media and digital channels
Lead post-launch reviews and campaign analysis
Own dashboards connecting retail + digital performance to marketing activity
Advise on activation budgets and spend allocation
What This Role Is Not
Not an admin or coordinator role
Not a passive executor, you own outcomes
Not DTC-only, retail is the priority
Salary: £45,000 - £55,000 DOE
Location: Vauxhall, hybrid role
What else?
Share options in Luna Daily via the EMI Option Scheme
4.5-day work week (Friday 1pm company-wide finish)
Flexible working: hybrid (2 planned office days/week in our vibrant Vauxhall office)
Private medical & mental health cover (Vitality) plus pension
Fast-paced startup environment with real ownership and impact
Luna Daily body care products
Monthly team socials, quarterly & annual off-sites
Office dogs
Free coffees, snacks & treats on team face-to-face days