Overview
The Perfect Store Lead is a senior role within the DX Category Leadership team, owning the end-to-end execution agenda for the Savoury Snacks portfolio across the Organised Trade channel. The role represents the voice of the channel and customer, shaping a coherent multi-year category strategy that delivers disproportionate growth for PepsiCo. It translates the long-term category vision and brand strategies into clear ‘Picture of Success’ blueprints; format-specific playbooks that define what ‘great’ execution looks like in-store. Operating at the centre of a complex matrix, the role partners closely with Sales, Insights, RGM, Marketing, Supply Chain and Commercialisation to shape the medium-term operating plans (e.g. AOP, JBP) and execute with excellence.
Responsibilities
Category Leadership
* Update and own deployment of the Category Vision & Growth Story (e.g. Discovery Days).
* Translate insight into clear growth priorities by sub-channel and customer.
Portfolio Strategy, NPD & Differentiation
* Influence innovation calendar to enable channel and customer agendas.
* Ensure innovation is strategically differentiated and shopper-led.
* Manage network portfolio and define clear portfolio roles (using Growth Navigator).
* Balance core growth, premiumisation and incremental innovation.
NPD Strategic Inputs & Performance
* Input G2 rate of sale assumptions and G3 distribution targets for NPD.
* Ensure pipeline is aligned to Category Vision and Growth Navigator strategies.
* Monitor NPD performance vs. G2 targets (e.g. ROS, distribution, incrementality).
‘Pictures of Success’ & Selling Stories
* Co-create brand selling stories with Marketing.
* Update ‘Pictures of Success’ to define what ‘great execution’ looks like in-store.
* Support Sales with clear execution vision by sub-channel and customer.
Execution Metrics & Tracking
* Set channel and customer execution KPI targets (AOP).
* Track delivery via GCC R&A and drive corrective action.
Qualifications
* 7-10+ years working within Category Management or Commercial functions within FMCG.
* Direct omnichannel experience is preferred.
* Proven examples of category-first or ‘triple-win’ leadership is a must.
* Management of a small team; excellent stakeholder management within a matrix organisation.
* Track record of translating strategic initiatives into operational proposals to grow the category.
* Fluency with complex data sources (e.g. Nielsen, Kantar).
* Proficiency in Microsoft Office Suite (Excel, PowerPoint).
Skills & Behaviours
* Strong analytical skills with proficiency in data analysis tools and techniques.
* Excellent communication and interpersonal skills (e.g. storytelling, persuasive narratives).
* Presents complex information and recommendations in a simplified, yet compelling manner.
* Cleary articulates the business impact (i.e. connects the insights, actions & implications).
* Has strong business acumen (across Commercial, Finance & Operations).
* Demonstrates ‘end-to-end’ thinking and thought‑leadership (i.e. future-fit).
* Ability to build strong senior-level relationships with internal and external stakeholders.
* Proven track record of influencing and implementing successful multi-year strategies.
* Ability to work independently and collaboratively in a fast‑paced environment.
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