We’re looking for a Groups Manager to lead revenue growth and exceptional delivery across Groups, B2B Partnerships and Exclusive Hire – including our standout flagship venue, Fallbarrow Hall.
In this pivotal role, you’ll take full ownership of commercial performance, from pricing and pipeline management through to contracting, delivery, and post‑event review. Working closely with park teams, Marketing, PR and Revenue, you’ll turn demand into profitable, brilliantly executed bookings and help us continuously evolve how we do it.
If you thrive at the intersection of commercial strategy, operational delivery and relationship management, this is a fantastic opportunity to make a tangible impact.
Responsibilities
* Own Groups and Exclusive Hire revenue, including budgeting, forecasting and reporting.
* Manage the complete client journey – from first enquiry to post‑event follow‑up.
* Act as contract signatory for all Friends & Family and B2B group bookings up to £30,000.
* Build, deliver and communicate commercial plans for Group sales.
* Nurture strong relationships with group organisers, B2B clients and third‑party agents.
* Drive process improvements, automation and smarter ways of working – including exploring opportunities to use AI.
* Manage the full sales cycle for all Exclusive Hire bookings.
* Develop and optimise pricing strategies, using regular competitor analysis.
* Oversee commercial relationships with all third‑party agents.
* Line‑manage the Business Development Coordinator: coaching, development, priorities and workload planning.
* Conduct regular 1:1s, PDP reviews, annual appraisals, and apprenticeship training support where required.
Qualifications
* Proven experience in commercial sales management – ideally within hospitality, travel, events or accommodation.
* Strong financial skills, including budgeting, forecasting, invoicing and audit processes.
* Excellent relationship‑building ability with customers, agents and internal teams.
* Highly organised with the ability to manage large enquiry volumes and multiple workstreams.
* Confident user of CRM systems, booking platforms and digital tools.
Benefits
* The chance to develop your skills and boost your career across our 65 parks – we’ve got your back when it comes to training!
* You’re never on your own with our Employee Assistance Programme – a 24/7 confidential helpline for counselling and support.
* A 50% discount for you and a 25% discount for friends and family when booking your holiday with us.
* A team member discount of 30% on everything from fabulous food to delicious drinks and even our fun leisure activities.
* Exclusive discounts on meal kits, gyms and other brands just for you.
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