Area Sales Manager – Branded FMCG
Basic Salary: £35,000 – £40,000 + Bonus + Company Car + Benefits
Sector: FMCG
The Opportunity
This is a rare chance to join a high-growth FMCG business with a strong UK presence and an enviable global brand portfolio — including some exciting new names that are already huge in the US. With a dynamic, forward-thinking culture and a passion for connecting with consumers, the company sponsors major music festivals, student events, and national campaigns, making their brands highly visible and in demand.
We’re looking for an Area Sales Manager to cover a Midlands territory. This is a field-based role selling a leading range of RTD products into Independent Retailers, Symbol Groups, and Wholesale Channels.
The Role
* Manage and grow sales within a defined territory, focusing on independent retail, symbol group accounts, and key wholesale partners.
* Drive product visibility through in-store activation, brand placement, and promotions.
* Build strong relationships with store owners, buyers, and decision-makers.
* Negotiate listings, secure promotional activity, and deliver profitable sales growth.
* Work closely with marketing teams to deliver field activations that align with national campaigns.
* Identify and convert new business opportunities while maximising existing customer potential.
About You
* Proven track record in FMCG field sales.
* Experience selling into independent retailers, symbol groups, and wholesale customers.
* Strong negotiation skills with the ability to influence at store and head office level.
* Self-motivated, target-driven, and commercially astute.
* Passionate about consumer brands and building long-term customer relationships.
* Full UK driving licence and able to travel within your territory.
The Rewards
* £35,000 – £40,000 basic salary
* Bonus potential
* Company car and expenses package
* Supportive, high-performance culture with strong career progression opportunities
* Work with some of the most exciting brands in the drinks market
How to Apply:
Please submit your application online.
We are an equal opportunities employer and welcome applications from all qualified candidates.
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