1. Exciting Trade Marketing Specialist Opportunity
2. Hybrid Working: 3 days in Berkshire
About Our Client
Our client is a leading global manufacturer in what they do and who known for innovation, safety, and performance. With cutting-edge technology and a strong focus on sustainability.
Job Description
3. Develop and implement industry-leading business development and trade activation initiatives to support key retailers and drive mutual sales growth
4. Collaborate with the sales team to execute B2B and B2B2C initiatives (online and offline) for key product segments
5. Identify and propose affinity marketing opportunities aligned with the company's brand values to support customer business growth
6. Assist in planning and executing marketing activities and events for key retailers
7. Support the implementation and review of business development and trade activation strategies for selected customers
8. Develop impactful POS materials, merchandise, and branding for retail and product categories
9. Ensure all Trade Marketing initiatives are integrated into internal communication plans
10. Work indirectly with customers through account managers, providing guidance and support in executing business development solutions
11. Collaborate with marketing teams to ensure a cohesive and integrated approach
12. Work with the BI Analyst to assess the effectiveness of customer marketing activities and monitor competitor strategies
13. Manage budgets set by the Marketing Manager, ensuring cost-effectiveness
14. Oversee external agencies, including briefing, performance tracking, and service level measurement
15. Monitor and evaluate the success of trade marketing activities using agreed KPIs
16. Ensure consistent application of the brand identity
The Successful Applicant
17. Professional qualification in marketing or a related field (preferred)
18. A minimum of 3 years working in a UK marketing team
19. Solid understanding of the full marketing mix
20. Experience in B2C and B2B2C retail/trade marketing
21. Proven background in customer marketing and business development
22. Experience in agency management or working within an agency environment
23. Excellent English communication skills (written and verbal) with strong attention to detail
24. Up-to-date knowledge of marketing trends and best practices
25. Ability to manage multiple projects and workstreams simultaneously
26. Proactive, innovative, and able to take initiative
What's on Offer
27. Basic Salary £40,000 - £45,000
28. Bonus Scheme
29. 25 Days Holiday
30. Private Heath Care
31. Pension Contribution
32. Gym on site, subsidised canteen
33. On-site parking