Vacancy NameBrand Marketing Manager Employment TypePermanent CountryUnited Kingdom LocationLiverpool Business AreaCommercial Workplace TypeHybrid About PrincesThe Princes Group has over 7, employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius. Princes manufactures different food and drink products responsibly sourced and enjoyed by consumers every day. None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business. Role DescriptionThis role is part of a three-person team that manages the Napolina brand.
Purpose of the Role:
1. Lead Napolina social and digital platforms.
2. Full ownership for Napolina pasta including long-term strategic planning, short term performance management, instore and on pack artwork and innovation.
3. Support the in the delivery of broader portfolio brand initiatives.
Key Responsibilities:
Digital Marketing:
4. Manage our Napolina website. Including making content updates, SEO updates and managing our PPC campaigns.
5. Create and lead our social media strategy including Instagram, Tik Tok and You Tube.
6. Manage both paid and organic content and campaigns.
7. Manage social media and content agencies.
8. Manage all digital marketing spend including monthly reporting.
9. Deliver digital KPIs and evaluations
Strategic Planning:
10. Use data and insight to continuously evolve the core consumer question for Napolina Pasta
11. Ensure the strategic plan is aligned to deliver targeted brand share, brand health and financial targets as per agreed budget.
12. Support the Brand Strategic Planning Process aligned to the overarching Group Business Plan process
13. Monitor key metrics and brand health
Commercial:
14. Lead presentations to retail customers
15. Monitor Napolina Pasta performance and report monthly using Kantar and Circana data.
16. Improve brand performance through identifying new shoppers and more occasions, more often to consume our products
17. Understand key profit drivers and factor these into strategic brand plans
Product Development:
18. Direct Napolina Pasta Innovation pipeline
19. Lead Branded NPD and EPD product requirements
20. Support Innov8 with brand expertise and future brand stretch potential
Role RequirementsKnowledge, Skills & Experience:
21. The job holder will have strong experience across brand marketing with proven success of developing and growing brands
22. A proven team collaborator.
23. Competent understanding of business awareness.
24. Strong communicating and influencing skills.
25. Creative and innovative background.
26. Strong with planning and organising.
Benefits:
27. 25 Days Annual Leave plus Birthday Off
28. 14.5% Pension - 5% Employee Opt In / 9.5% Employer
29. Hybrid & Flexible Working - 4 Days in Office / 1 Day WFH
30. Flexible Holiday Option - Buy 5 Additional Days
31. Enhanced Family Friendly & Carers Policies
32. Life Assurance Cover
33. Private Medical Insurance
34. Critical Illness Cover
35. Learning & Development Opportunities
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