About Us ICL Digital is a fast-paced, full-service digital agency based in Richmond upon Thames. We specialise in delivering innovative solutions across Web Design & Development, E-commerce platforms, Mobile Apps, CRM system integrations, and end-to-end Managed IT Services — including round-the-clock hosting and technical support. Our mission is to empower our clients to scale and succeed through smart technology and creative problem-solving that generates measurable impact. The Role We’re on the lookout for a skilled and adaptable Head of Marketing to oversee a portfolio of long-standing, high-value clients. This client-facing position is ideal for someone who thrives in a collaborative setting and has a strong track record of shaping and executing high-performance digital marketing strategies. You’ll need in-depth expertise in SEO, paid advertising (PPC), social media strategy, content development, and marketing analytics. We’re seeking someone who’s both a strategic thinker and a hands-on leader — confident in managing client expectations, guiding internal teams, and driving campaign optimisation. Key Responsibilities Client Engagement & Strategic Planning: Lead client communications, ensuring marketing strategies align with business objectives and deliver measurable impact. Digital Campaign Leadership: Develop and oversee multi-platform advertising initiatives, adjusting tactics based on performance indicators like ROAS, CTR, and conversions. Search & Site Optimization: Execute SEO strategies and partner with developers to enhance site functionality, speed, and mobile responsiveness. Content Direction & Social Presence: Guide content creation and distribution across digital channels, maintaining brand consistency and audience engagement. Data-Driven Insights: Analyze campaign data using tools like GA4 and Tag Manager, translating findings into actionable improvements. Team Collaboration & Delivery: Coordinate with design, development, and content teams to ensure seamless execution of integrated marketing efforts. What We Offer An exciting opportunity to work with a varied and established client base across multiple industries. A collaborative, forward-thinking team culture that values creativity and innovation. Hybrid work arrangement: two days per week in our Richmond office, with remote flexibility the rest of the week. Candidates must be located within one hour of Richmond upon Thames. A competitive remuneration package based on experience and impact. Support for ongoing learning, training, and professional development. At least 5 - 7 years of proven managerial experience working in a digital agency environment, with a strong client-facing focus. In-depth understanding of SEO principles, Google Ads, and paid social media channels. Skilled in interpreting marketing data, analytics, and producing clear performance reports. Hands-on experience with CMS platforms such as WordPress, Webflow, or equivalent. Comfortable using design tools like Canva and Adobe Creative Suite to support campaign visuals. Knowledgeable in email marketing platforms and CRM systems. Strong verbal and written communication abilities, along with excellent presentation and time-management skills. A working knowledge of HTML, CSS, or JavaScript — or the ability to effectively collaborate with web developers on technical projects.