Overview
This range is provided by Referment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Referment is working with a fast-moving FinTech scale-up that helps financial institutions – including banks, hedge funds, brokers, investment firms, and asset managers meet their global regulatory obligations. They are looking for a Global Head of Marketing to take ownership of the company’s global marketing strategy, build a high-performing team, and transform the marketing function into a demand engine that drives measurable ROI and scales into 2026 and beyond. This is a fantastic opportunity for a visionary marketing leader who thrives at the intersection of creativity, data, and leadership. You’ll partner cross-functionally with product, sales, and customer success to align marketing with growth objectives, leveraging advanced analytics, AI-driven tools, and market intelligence to position the business as a trusted partner to the world’s leading financial institutions.
Responsibilities
* Strategy & Ownership: Define and deliver a global marketing strategy aligned with revenue goals, ensuring pipeline growth and measurable ROI.
* Demand Generation & ABM: Design and execute targeted account-based marketing campaigns and lead lifecycle programs in collaboration with sales.
* Product Marketing & Intelligence: Develop compelling product messaging, competitive positioning, and go-to-market strategies for new launches.
* Operations & Martech: Drive adoption of leading marketing technologies and continuously optimise for efficiency and impact.
* Content, Website & SEO/SEM: Create differentiated, research-backed content and optimise digital channels for lead generation.
* Leadership & Culture: Build, scale, and motivate a high-performing UK/US marketing team with a strong focus on culture and ROI.
Qualifications
* Proven track record of building data-driven marketing strategies that deliver measurable ROI.
* Experience in B2B financial services marketing, ideally within RegTech, FinTech, or SaaS.
* Strong experience with marketing analytics platforms (e.g. HubSpot) and growth experimentation at scale.
* Familiarity with AI-driven marketing tools and personalisation technologies.
* Strong leadership, team management, and cross-functional collaboration skills across international markets.
* Knowledge of capital markets and regulatory environments is highly desirable.
Interview Process
* Introductory call with HR
* First-stage interview with the CRO
* Meet-and-greet with the marketing team
* Final interview with the CEO and leadership team
Why Apply?
This is a rare opportunity to shape and lead the marketing function of a high-growth RegTech business, working closely with senior leadership to drive brand positioning, customer acquisition, and long-term growth.
#Referment
Seniority level
* Director
Employment type
* Full-time
Job function
* Marketing, Finance, and Management
Industries
* Financial Services, Advertising Services, and Public Relations and Communications Services
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