Aftersales Manager – Busy Car Dealership (Reading)
Salary: £40,000 – £60,000 OTE (Basic + Bonus) Location: Reading
About the Role
Our client, a busy and well-established car dealership in Reading, is looking for an experienced Aftersales Manager to lead their Service and Parts operations. This is a fantastic opportunity to join a thriving business where customer satisfaction and operational excellence are at the forefront.
The successful candidate will be responsible for driving aftersales performance, managing a dedicated team, and ensuring the delivery of a first-class customer experience.
Key Responsibilities
* Lead and manage the Aftersales department (Service & Parts), ensuring smooth day-to-day operations.
* Drive departmental performance in line with manufacturer and dealership KPIs (profitability, CSI, labour efficiency, etc.).
* Manage, motivate, and develop a high-performing team of Service Advisors, Technicians, and Parts personnel.
* Ensure compliance with all manufacturer standards, warranty procedures, and company policies.
* Analyse departmental performance, implement improvement strategies, and maximise revenue opportunities.
* Maintain a strong focus on customer experience, handling escalations and ensuring customer retention.
* Control budgets, costs, and stock management to achieve departmental profitability.
About You
* Proven track record in a senior Aftersales role within a franchised car dealership.
* Strong leadership and people-management skills with the ability to motivate a team.
* Commercially astute with a focus on financial performance and operational efficiency.
* Excellent communication and customer service skills.
* Organised, results-driven, and able to thrive in a fast-paced environment.
* Knowledge of DMS systems (e.g., Kerridge/Keyloop, Pinnacle, CDK) desirable.
What's on Offer
* Competitive basic salary with OTE of £40,000 – £60,000.
* Performance-related bonus scheme.
* Company car or car allowance (subject to client offering).
* Ongoing manufacturer and group training.
* Opportunity to join a successful and supportive dealership environment.